Ethical Reputation Index

Conflicted Consumers

Andrew Winston | Posted 05.25.2011

Read More: Conflicted Consumers, Consumers, Ethical Reputation Index, Conscious Consumers, Bbmg, Business News
Andrew Winston

One survey showed that 35% of all Americans have avoided a product because of a company's practices. People may not pay more for green products, but they may punish unethical companies.

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