I have learned elsewhere in the world there are airlines that people love, Love, LOVE. Both Emirates and Etihad Airways based in nearby Abu Dhabi are two such carriers. That's what makes Etihad's new television commercial so interesting.
No matter who makes it or who flies it, a plane can be boiled down to this: It's a metal tube with wings on the side, a fin on the back and pointy bit up front.
Etihad, young and unencumbered by tradition, is making the most of its assets, embracing its identity as a scrappy parvenu to seize opportunities.