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Event Marketing

How Do You Value an Impression?

Ross Resnick | Posted 03.20.2014 | Business
Ross Resnick

Imagine that the local ice cream truck of your childhood is rolling down your street. His haphazardly painted truck is blasting a mélange of slightly...

Our Most Underused Resource: Intuition

Cassie Hughes | Posted 02.25.2014 | Business
Cassie Hughes

Intuition is one of the most powerful resources we are given. Sitting in business meetings, it is startling how listening to our natural gut instinct has been replaced with formulaic research, analysis, and number crunching.

Holiday Shopping Gets Experiential

Michael Anthony Fernandez | Posted 01.25.2014 | Business
Michael Anthony Fernandez

Holiday shopping season has arrived, but for many retailers, it's not the guaranteed boom it used to be. Thanks to smartphones, online shopping is faster and easier than ever, making it tougher and tougher for stores to compete.

Simplicity, Authenticity and Consistency: Setting Up Your Startup for Good

Gabrey Means | Posted 12.23.2013 | Impact
Gabrey Means

With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.

9 Ways to Make Your Event Interactive

Matthew David Hopkins | Posted 12.22.2012 | HuffPost Home
Matthew David Hopkins

If you think about it, events are the original interactive "application." They're where people come together to experience an organization beyond the fundraising letter, to connect with like-minded individuals, to see a mission statement in action.

Dynamic Personality and Differentiating the Brand: A Social Media and Event Marketing Case Study

Stephanie Keller | Posted 11.08.2011 | Entertainment
Stephanie Keller

Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.

Repositioning America: Obama's Cairo Speech as the Ultimate in Event Marketing

William Bradley | Posted 05.25.2011 | World
William Bradley

Not only did no one throw shoes at Obama, the crowd of 3,000 in Cairo gave him a standing ovation. Watching the speech, I had the feeling that the world might be changing again.