Event Marketing

Dynamic Personality and Differentiating the Brand: A Social Media and Event Marketing Case Study

Stephanie Keller | Posted 11.08.2011

Read More: Brand Personality, Event Marketing, Music, Fun Fun, Music Marketing, Texas, Brand Marketing, Audience Engagement, Marketing, Fun Fun Fun Fest, Austin, Music Festivals, Social Media Marketing, Entertainment News
Stephanie Keller

Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.

Read Post

Repositioning America: Obama's Cairo Speech as the Ultimate in Event Marketing

William Bradley | Posted 05.25.2011

Read More: Egypt, Al Qaeda, George W. Bush, 9/11, Iraq, America, Dick Cheney, Iran, Jihad, Event Marketing, Muslim, Modernity, Indonesia, Guantanamo Bay, Saudi Arabia, Marshall McLuhan, Neoconservative, Islam, Bibi Netanyahu, Hosni Mubarak, Tradition, Barack Obama, Osama Bin Laden, Samuel Huntington, African American, Cairo, Israel, Afghanistan, Kenya, Ayman Al-Zawahri, Torture, Paletine, King Abdullah, Riyadh, Al Jazeera, Obama Mideast Trip, World News
William Bradley

Not only did no one throw shoes at Obama, the crowd of 3,000 in Cairo gave him a standing ovation. Watching the speech, I had the feeling that the world might be changing again.

Read Post