Holiday shopping season has arrived, but for many retailers, it's not the guaranteed boom it used to be. Thanks to smartphones, online shopping is faster and easier than ever, making it tougher and tougher for stores to compete.
With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.
If you think about it, events are the original interactive "application." They're where people come together to experience an organization beyond the fundraising letter, to connect with like-minded individuals, to see a mission statement in action.
Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.