In the 1960s, Marriott hotels were expanding and rapidly growing their restaurant business. But they didn't have a nationally recognized brand for these fast food units until a movie star cowboy agreed to rent his name.
I think you don't have to be an athlete to get "in the zone." Students know it when something they have been struggling to learn all at once comes clear and the answers flood in. I had that experience when I was a little kid, flummoxed by mathematics.
Starting this evening, Comic-Con International will begin rebroadcasting selectively edited versions some of the more popular Hall H & Ballroom 20 presentations right there onsite for event attendees to view.