The competition facing a business is no longer just across the street: it's across borders and overseas and exporting is a key to our economic growth. As Under Secretary for International Trade, I believe that Latino businesses are well-positioned to help lead this effort.
One of the mistakes U.S. exporters make is using their domestic structure, including the sales and marketing forces, to go international. Going international requires a deep understanding of the region the company wishes to penetrate.
The oil price has skyrocketed over the past few months and the finger often points to Libya and claims of supply disruptions have dominated the press. However, are these claims grounded in fact or are we watching yet another sentiment driven bubble?
What ad men did to America was make us into consumers. And that is what brought us down. Maybe Mad Men will help us understand what went so terribly wrong so that we might do it better this time around.
Now is the time for the administration to send a clear signaling to Iran that, in a measured and limited way, they no longer object to business dealings in sectors that carry no military or nuclear energy risks.