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Eye Tracking Advertisers

Eye-Tracking Technologies Are About to Make Advertising Even More Invasive

Tarun Wadhwa | Posted 07.09.2013 | Technology
Tarun Wadhwa

Advertisers are infamous for their relentless pursuit to learn about even the most mundane details of your life in hopes of selling you something. But there is one thing that has always eluded them: your physical reaction to their efforts.