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Eye Tracking

How Eye-tracking Technologies Will Change the Advertising Game

Richard Tso | Posted 08.26.2013 | Technology
Richard Tso

Be warned: When you put a pair of these glasses on your gaze may be revealing more about you than you may realize -- and advertisers will soon pay a hefty premium to gain access your eyes.

Eye Movements May Reveal Common Brain Disorders, Scientists Say

| Nadja Popovich | Posted 06.19.2013 | Science

Eye-tracking has become the tech trend du jour. Advertisers use data on where you look and when to better capture your attention. Designers employ it...

Eye-Tracking Technologies Are About to Make Advertising Even More Invasive

Tarun Wadhwa | Posted 07.09.2013 | Technology
Tarun Wadhwa

Advertisers are infamous for their relentless pursuit to learn about even the most mundane details of your life in hopes of selling you something. But there is one thing that has always eluded them: your physical reaction to their efforts.

Cool New Device Eliminates Another Excuse For Not Exercising

The Huffington Post | Jacqueline Howard | Posted 04.19.2013 | Science

First came the treadmill desk, allowing runners to work and work out at the same time. Though it seemed to be a multitasker's dream, one problem remai...

Bianca Bosker

How Eye-Tracking Technology Can Ensure You Never Look Away

HuffingtonPost.com | Bianca Bosker | Posted 04.07.2013 | Technology

Over the past several decades, computers have evolved to become ever more sensitive to our cues. Room-sized machines controlled by punch cards were gr...

Samsung Galaxy S4 Conjures up 4 Crazy Rumors

Krishna Subramanian | Posted 03.13.2013 | Technology
Krishna Subramanian

As if the battle between Samsung and iPhone hasn't gone on long enough, it's looking like the rumors for Samsung's newest device are about really heat...

Futuristic Device Lets You E-mail With Your Eyes

The Huffington Post | Drew Guarini | Posted 07.16.2012 | Small Business

Bionic devices that allow people with disabilities to use a computer are a tremendous development. The technologies allow users to perform digital tas...

How Marketers Watch Your Eyes To See What Sells

Wall Street Journal | Posted 07.12.2012 | Technology

To find out what really draws their test shoppers' attention, companies like Procter & Gamble Co., Unilever, and Kimberly-Clark Corp. are combining th...

What To Expect At Samsung's Galaxy Event

The Huffington Post | Jason Gilbert | Posted 05.03.2012 | Technology

Apple's not the only tech company that can throw a much-anticipated smartphone unveiling. On Thursday at 7 P.M. in London (2 P.M. EST), Samsung wil...

Guess How Long Job Recruiters Spend On Your Resume?

Posted 05.23.2012 | Fifty

How long do job recruiters look at your resume? Seven minutes? Five? Two? Actually, just six seconds, according to a new study released by TheLadde...

WATCH: Eye-Controlled Windows 8 Prototype

The Huffington Post | Jason Gilbert | Posted 01.05.2012 | Technology

Old and busted: Your computer mouse. New hotness: Your eyes. The Swedish technology company Tobii is set to unveil its eye control system for Wind...

iPhone vs. Android: Which Is More Attractive?

The Huffington Post | Ramona Emerson | Posted 12.28.2011 | Technology

Can't take your eyes off the iPhone? You're not the only one. EyeTrackShop, an eye-tracking technology company, released a study which showed that...

New Eye-Tracking Laptop Leaves The Lab

AP | PETER SVENSSON | Posted 05.25.2011 | Technology

NEW YORK — Ever wish your eyes were lasers? A laptop prototype brings that wish closer to reality. It tracks your gaze and figures out where yo...

Digital Natives: How Irish Teens Live Online

John Lee | Posted 05.25.2011 | Technology
John Lee

A recent study shows that Irish teens live much of their lives online.

Text 2.0: Eye-Tracking Tablets See Where You're Looking (VIDEO)

Huffington Post | Catharine Smith | Posted 05.25.2011 | Technology

The next generation of tablets and ereaders could harness creative new technology to revolutionize the way we interact with the 'written word.' It's...