Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
The nonprofit tech community seems to range from skeptical to intrigued by the "Donate Now" addition to Facebook, but there is something that nonprofits need even more than a "donate" button on their Facebook page.
According to a patent filing that went public just weeks ago, listing co-founder and CEO Mark Zuckerberg himself as one of the inventors, Facebook is considering something called "Paid Profile Personalization."
It's still early days for FBX, but transparency is not the mere fact of telling an advertiser what you are charging them in an online report before you send them an invoice or charge their credit card. That's the naïve, ad network version.