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Lessons Learned From a $15,000 Facebook Ad Campaign

Giuseppe Crosti | Posted 11.04.2014 | Technology
Giuseppe Crosti

We recently wrapped up a month-long Facebook Ad campaign with a client who had a simple goal: to significantly grow their Facebook likes in 30 days. The campaign allowed us to learn a few key lessons about optimizing Facebook ads that we think are worth sharing.

Alternatives to Facebook for Small Business Marketing

Reid Wegley | Posted 10.27.2014 | Small Business
Reid Wegley

How would I promote myself online as a service professional, minus Facebook? Here's a list of the tools that I think are most effective for those who are interested in maintaining their brand image, engaging potential customers and generating leads.

Facebook Rejects Photo Of Hospitalized Baby, Calls It 'Too Graphic'

The Huffington Post | Caroline Bologna | Posted 09.26.2014 | Parents

A week after Hudson Bond was born this summer, doctors diagnosed him with cardiomyopathy of an unknown origin and informed his parents that the infant...

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

How To Stop Facebook From Getting More Of Your Info, In 2 Steps

The Huffington Post | Dino Grandoni | Posted 06.12.2014 | Technology

Facebook just announced yet another way it is encroaching on your privacy. Starting soon, the company said on Thursday, it will use information gather...

Facebook Is Now Tracking You Even More Closely

Reuters | Alexei Oreskovic | Posted 06.12.2014 | Technology

SAN FRANCISCO, June 12 (Reuters) - Facebook Inc is expanding the internal user profiles that underpin its targeted advertising system, for the first t...

Facebook Under Fire For Running Ads Promoting Syrian Dictator

The Huffington Post | Carina Kolodny | Posted 06.04.2014 | Technology

Facebook has terminated an ad campaign sponsored by a group that advocates for the re-election of Syrian Dictator Bashar Al-Assad. Now, an activist gr...

Those Ads You Hate Are Making Facebook A Lot Of Money

AP | By BARBARA ORTUTAY | Posted 03.31.2014 | Technology

NEW YORK (AP) — Mobile advertising accounted for more than half of Facebook's total ad revenue in the final quarter of last year, a sign that the so...

Facebook Set To (Finally) Kill Controversial Feature

The Huffington Post | Drew Guarini | Posted 08.25.2014 | Technology

It took heaps of bad press and a court settlement, but Facebook is finally ready to shut down one of its most controversial features. In a blog pos...

This Is What Nonprofits Need More Than a Facebook 'Donate' Button

John Haydon | Posted 02.18.2014 | Impact
John Haydon

The nonprofit tech community seems to range from skeptical to intrigued by the "Donate Now" addition to Facebook, but there is something that nonprofits need even more than a "donate" button on their Facebook page.

One Step Closer To Autoplay Ads On Facebook

The Huffington Post | Posted 12.12.2013 | Technology

Your eyes aren't playing tricks on you: Your Facebook feed is about to get a lot more animated. The social network has finally begun rolling out vi...

Bianca Bosker

Facebook Wants To Know: Do You Like Me? Do You Really Like Me?

HuffingtonPost.com | Bianca Bosker | Posted 10.04.2013 | Technology

Matthew Gomez used to check Facebook at least once an hour. Now, a year later, he’s down to once a day. He's been turned off by a News Feed jammed w...

Facebook Sorry For Ad Showing Photo Of Dead Girl

AP | Posted 09.18.2013 | Technology

HALIFAX, Nova Scotia -- Facebook has apologized after a dating ad featuring the photo of a Canada teen who died after months of bullying was posted on...

Your Facebook Feed Might Get A Lot More Irritating

Reuters | Alexei Oreskovic | Posted 11.13.2013 | Technology

By Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook Inc is testing videos that play automatically on mobile versions of its service,...

Social Media Grows Up

Kim Garst | Posted 11.11.2013 | Small Business
Kim Garst

Would you rather have one good friend or 10 acquaintances? It is an easy answer right? When you were younger, your grade school years, it was very important to be popular.

Facebook Delays Controversial Changes

The Huffington Post | Posted 09.06.2013 | Technology

After six privacy groups raised concerns about proposed revisions to Facebook's privacy policy, the world's largest social network said it would hold ...

Get Ready For Commercials To Invade Facebook

The Huffington Post | Dino Grandoni | Posted 07.31.2013 | Technology

If you think ads are choking out your friends' photos on Facebook as it is, brace yourself: In a move that will almost certainly provoke howls from th...

Facebook Pulls Ads From Controversial Pages

AP | Posted 08.30.2013 | Technology

MENLO PARK, California (AP) — Facebook is pulling ads from pages that contain violence or sexual content. The social network said tha...

Facebook Is Radically Changing Its Most Annoying Feature

Reuters | Alexei Oreskovic | Posted 08.07.2013 | Technology

By Alexei Oreskovic SAN FRANCISCO, June 6 (Reuters) - Facebook Inc is eliminating various types of advertisements on i...

Can Facebook Ads Affect Your Child?

Russ Warner | Posted 07.24.2013 | Parents
Russ Warner

Most ads on Facebook are seen but not clicked, yet they can impact users, especially kids who shouldn't really see some of the ads.

Catherine New

Small Business Owners Raise Stink Over Facebook Practice

HuffingtonPost.com | Catherine New | Posted 05.21.2013 | Small Business

Jennifer Messina runs her small soap business Seascape Skincare from her home in Toms River, N.J. She uses Etsy to sell her soaps and Facebook to help...

Zuck: Folks On Facebook Are Happy With All The Ads We're Showing Them

The Huffington Post | Bianca Bosker | Posted 05.02.2013 | Technology

A few things seem to hold true about Facebook users as a whole: They'll gripe about being friended by their bosses, they'll be annoyed by baby photos ...

Gokul Rajaram, Facebook Ad Executive, Wants You To Know You Can Hide Ads

Timothy Stenovec | Posted 07.01.2013 | Technology
Timothy Stenovec

Up on the stage the man from Facebook seemed to be delivering some much appreciated news: One could, in fact, hide the advertisements that are increas...

If You Could Pay Facebook To Remove Ads, Would You?

Craig Kanalley | Posted 05.19.2013 | Technology
Craig Kanalley

According to a patent filing that went public just weeks ago, listing co-founder and CEO Mark Zuckerberg himself as one of the inventors, Facebook is considering something called "Paid Profile Personalization."