A few things seem to hold true about Facebook users as a whole: They'll gripe about being friended by their bosses, they'll be annoyed by baby photos ...

Up on the stage the man from Facebook seemed to be delivering some much appreciated news: One could, in fact, hide the advertisements that are increas...

According to a patent filing that went public just weeks ago, listing co-founder and CEO Mark Zuckerberg himself as one of the inventors, Facebook is considering something called "Paid Profile Personalization."

(Reuters) - Shares of Facebook Inc were set to open 7 percent lower on Thursday as a surge in fourth-quarter mobile advertising revenue failed to live...

It's still early days for FBX, but transparency is not the mere fact of telling an advertiser what you are charging them in an online report before you send them an invoice or charge their credit card. That's the naïve, ad network version.

Facebook's failed IPO started a storm of arguments against social media marketing and ROI capabilities. Social media does work -- just not the way traditional media does.

By Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook Inc, stung by doubts that advertising on the social network delivers enough bang...

A recent study shows that about one-third of a million more Americans voted in 2010 because of one Facebook message on Election Day.

Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advert...

The latest quarterly report from ad agency TBG Digital, out today, indicates that cost per thousand impressions (CPMs) on ads on the social network ro...

By Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook Inc has begun showing ads on Zynga Inc's website, the first time the company has...

By Sarah McBride SAN FRANCISCO, June 11 (Reuters) - Marketing on Facebook influences consumer behavior and leads to increased purcha...

By Alexei Oreskovic SAN FRANCISCO (Reuters) - Four out of five Facebook Inc users have never bought a product or service as a result of...

NEW YORK (AP) — Facebook's reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site's ads or buy t...

It seems like most everyone agrees that the days of flashy, intrusive banner ads are over. So what does that mean for the future of Internet marketing?

By Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook Inc, just days before it goes public, said it has revamped its privacy policy in...

NEW YORK (AP) — Facebook says the number of people logging in is continuing to grow more quickly than the number of ads delivered. Th...

Facebook has already helped us turn our estranged middle-school classmates into our "friends." Now it hopes to make Walmart, Coca-Cola and other corporations our buddies, too.