The nonprofit tech community seems to range from skeptical to intrigued by the "Donate Now" addition to Facebook, but there is something that nonprofits need even more than a "donate" button on their Facebook page.
According to a patent filing that went public just weeks ago, listing co-founder and CEO Mark Zuckerberg himself as one of the inventors, Facebook is considering something called "Paid Profile Personalization."
It's still early days for FBX, but transparency is not the mere fact of telling an advertiser what you are charging them in an online report before you send them an invoice or charge their credit card. That's the naïve, ad network version.
We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.