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Nielsen, Facebook: New 'Brand Lift' Online Marketing Product Will Measure Ad Impact

Posted 11.21.2009 | Technology

Read More: Brand Lift, Sheryl Sandberg, Nielsen, Adweek, Facebook COO, Facebook Advertising, Facebook, Facebook Nielsen, Facebook Ads, Nielsen Brand Lift, Technology News

Facebook and Nielsen announced details regarding their new online advertising platform, 'Brand Lift', which will give advertisers better insight into ...

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Facebook Bows To Privacy Critics

AP | Michael Liedtke | Posted 03.28.2008 | Business

Read More: Facebook Beacon, Facebook Privacy, Facebook, MoveOn.Org, Facebook Ads, Business News

Seeking to keep the peace in its popular online hangout, Facebook Inc. has overhauled a new advertising system that sparked privacy complaints by turn...

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Facebook Faces User Revolt Over New Data Mining Plan

Newsweek | Sarah Elkins | Posted 03.28.2008 | Business

Read More: Facebook Data Mining, Facebook.com Data Mining, Facebook.com Ads, Facebook Advertising, Facebook Privacy, Facebook.com, Facebook, Facebook Ads, Facebook Invasion of Privacy, Business News

Greg Benedetto believes in the old adage "the customer comes first." He worked for Canada's HMV record chain for two years as a teenager and, in that ...

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Facebook's Long-Awaited Advertising Announcement: Behavioral Targeting, User Endorsements, Market Research Capabilities

AP | Anick Jesdanun | Posted 03.28.2008 | Business

Read More: Facebook Madison Avenue, Facebook Advertising, Facebook Beacon, Facebook, Facebook Insight, Facebook Ads, Facebook Social Ads, Business News

Facebook has begun transforming itself from an online hangout into an online business district. Companies can now create their own pages on Facebook ...

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