As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?

Business owners have spent plenty of time stressing about social media over the past few years, with the debate usually centering around Facebook and ...

Should bosses and employees be friends on Facebook? With rules about personal and professional behavior blurring, it's a bit surprising that only 21 p...

Including Facebook "like" and Twitter "tweet this" buttons on your website is widely considered a no-brainer -- a great way to encourage interaction w...

The Web may be home to plenty of negative chatter, but turns out most people have no interest in badmouthing companies online. In fact, according to a...

Although 48 of the top 50 brands in the latest A.T. Kearney Social Media Study have Facebook pages, the way they use these pages is falling far short ...