Facebook may be rapidly approaching a phenomenon we might call peak hype -- the moment when both usage and investor interest Facebook reach their zenith and rapidly start to decline and spiral downward.
Facebook isn't a "thing" anymore. It's so ingrained, it just is. Before the Internet, if you didn't have a television, people automatically assumed you were weird. Now, if you don't have a Facebook page, you're either old, weird, or old and weird.