For five years, News Feed has folded disparate types of information into a single place, so that a best friend's photos get little more consideration than a news site's latest links. But on Thursday, Facebook made a move to bring back some of the purity of News Feed.
Although social networking sites have primarily been seen as social tools connecting friends and family, news organizations and candidates alike have discovered the value of these sites to make stories go "viral" and get more traffic to their own sites.
With apps like Instagram and Hipstamatic, the un-authenticity is right out in the open. Even mundane objects look covetable once they've been filtered through "Nashville," "Toaster," "Earlybird" or "Lo-fi."