In the wake of this most recent feature rollout from the Facebook team, Consumer Reports Internet Privacy and Security Survey and the latest visual from Marketo are reporting that close to 13 million Facebook users have never touched their privacy settings.
The biggest concern has been about location-based data being used to target you with ads. Some worry that Facebook could learn where you live, where you sleep, where you work, all with data from your phone.
Here is one iron law of the Internet: a social network's emphasis on monetizing its product is directly proportional to its users' loss of privacy. Facebook's latest program, Graph Search, may be the company's largest privacy infraction ever.
As you interview for a new job, will the HR manager make decisions according to what they find on Graph Search? Will a photo and a tag from a friend cost you your job? How about a Facebook page you liked several years ago?
Facebook may be rapidly approaching a phenomenon we might call peak hype -- the moment when both usage and investor interest Facebook reach their zenith and rapidly start to decline and spiral downward.