Nowadays, if a topic is "trending," and if it appears in your newsfeed enough times, people believe it. It's the world we now live in, and Facebook created it.
Given Facebook's confusing privacy settings, "Download Your Information" seems like an apology to users. But it's not a particularly good one. It's as if FB made us chug beers until we puked on ourselves, but then handed us an Altoid.
It is time for all inter-religious organizations to seize upon this opportunity for video-based dialogue and imbue it with meaningful content on an ongoing basis.