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Familiarity Effect

The Trick To Outsmarting Advertising

Art Markman, Ph.D. | Posted 11.17.2011 | Healthy Living
Art Markman, Ph.D.

You might think that you're a savvy consumer. You know the ads are out there, so you try not to pay too much attention to them. You'd prefer to make your own choices. And there's the rub.