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Fashion Brands

Birth, Death and the Resurrection of a Brand: How Is That Possible?

Franca Sozzani | Posted 02.09.2013 | Style
Franca Sozzani

This is true success. Not being only the trend du jour, like it happened during the '80s, but becoming an established product, a symbol of quality and creativity.

Branded

Kara King | Posted 12.31.2012 | Teen
Kara King

Don't be identified by "who" you are wearing, but for where you go and what you do with that outfit.

Fashion Brands: Stir the Pot, Or Get Burned

Joah Spearman | Posted 10.01.2011 | Style
Joah Spearman

Fashion brand managers and designers, both established and emerging, should take heed. Your customers are changing their decision making patterns more quickly than you are changing your sales and marketing models.