Fashion Marketing

Fashion and Technology Just Became Facebook Friends

Joah Spearman | Posted 06.06.2011

Joah Spearman

Before Facebook, if someone told the head of a fashion label to "be more social" that meant they should go to more parties, host more events. After Facebook, it means all that plus the online stuff.

How "Real People" Help Promote Fashion

Daria Shualy | Posted 05.25.2011

Daria Shualy

As leading fashion labels have started favoring celebrities to models, younger labels are tapping into the vast pool of "real people" and using them as models.