Google's competitors cry foul concerning the search engine's algorithms and ranking practices, but fail to take even basic steps to comply with the transparency guidelines that are in play. The FTC is listening more closely to competitors, and losing sight of the industry.
Facebook's approach to its IPO was consistent with the way it has handled the personal data of its users. In both cases, it seems the company's leadership has pushed policies that are disproportionally focused on their personal enrichment at the expense of everyone else.
Some critics point out that TV, radio and magazine advertisers measure ad effectiveness using research panels of users who sign up to provide feedback. Why do websites need to measure effectiveness with greater precision?