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Femcare

To Vajayjay or Not to Vajayjay

Elissa Stein | Posted 11.17.2011 | Healthy Living
Elissa Stein

Advertisers shape cultural mindsets through carefully crafted campaign messages. When those messages are shrouded in euphemisms, does anyone know what it is we're really talking about?

How to Advertise Down There

Susan Kim | Posted 05.25.2011 | Media
Susan Kim

From the earliest days of commercial pads, one hundred-plus years ago, femcare advertising has been a virtual saga of prudishness, cluelessness, and excessive caution bordering on total hysteria.