If you don't like feminism, don't call yourself a feminist. But I have a hunch that when your brilliant little girl grows up and voices her desire to be president you are not going to tell her she should instead look for a man to open her jars -- you may even encourage her to call herself a feminist.
I wish there were another catch-all word like "feminist" that I could use to express my belief that all people -- male, female, transgender and otherwise -- should have the exact same fundamental rights and opportunities in this world we share. "Gender-equalist," perhaps? "Advocate for gender fairness"?
Recently, on one of my long walks, I asked myself, "What if we started from scratch and redefined 'health and wellness' in a way that is fad-proof and could withstand the test of time without dictating regular changes in diet, exercise and outfits? What would that look like?" Then a friend sent me a link to Ms. Fit.