When Frémaux is not running the Cannes Film Festival, he is directing the Institut Lumière in his hometown of Lyon. We spoke with him on the increasing importance of world film festivals in today's market.
They're going to take over. If you want to suss one out, you have to listen for them. Instead of pitching ideas for pilots and features, they're hyping their next iPad app, social media site, mobile game or distribution platform.