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Men Play a Key Role in Helping Women in Tech

Penny Herscher | Posted 12.06.2014 | Technology
Penny Herscher

There is a movement gaining momentum to improve technology as a place for women to work, and to change the statistics for women in technology. And for all these organizations, it's time to bring men into the movement for women's equality.

3 Ways You Can Hire Women And Change Your Company Forever

Penny Herscher | Posted 04.20.2014 | Business
Penny Herscher

Our world is changing very fast, and the role of women is changing fast with it -- and, mostly, for the positive. We have more women in power, more women in the workforce, more women in control of their lives but there still aren't representative numbers of women at the top of companies.

Engineering Is the Way to Bring Jobs Back to America

Penny Herscher | Posted 12.25.2011 | Technology
Penny Herscher

Just as in the Second World War we had a national shortage of skilled workers for manufacturing, today we have a critical shortage of technology workers. Women and education are two keys to the solution.

Enough Spam in My Search Already

Penny Herscher | Posted 05.25.2011 | Technology
Penny Herscher

Google is getting cluttered up in a way that is now starting to impact its usefulness as a search engine -- and we users need a better solution.

The Latest Web Search Development: From Intentions to Insights

Penny Herscher | Posted 05.25.2011 | Technology
Penny Herscher

John Batelle, one of the gurus of Search, wrote as early as 2004 that the secret of Google's success was its understanding of the web as a database of intentions.

When "Sealing the Deal" Doesn't Involve a Beer

Penny Herscher | Posted 05.25.2011 | Business
Penny Herscher

Before you pick up the phone to hawk your wares to a prospect, ask yourself: What is the thing you are going to talk to them about that is about them, not about you?

A Vacation Policy for the New Decade

Penny Herscher | Posted 05.25.2011 | Business
Penny Herscher

Why should we be tracking paperwork and forms when an employee takes the day off, but not when they work over a weekend?