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Flow the Cultural Story of Menstruation

Eye Candy

Susan Kim | Posted 05.25.2011 | Books
Susan Kim

I remember reading a snarky fashion admonition that you shouldn't wear a retro trend if you were old enough to have worn it the first time around. Well, it looks like it might be time to reconsider that piece of sartorial wisdom.

How to Advertise Down There

Susan Kim | Posted 05.25.2011 | Media
Susan Kim

From the earliest days of commercial pads, one hundred-plus years ago, femcare advertising has been a virtual saga of prudishness, cluelessness, and excessive caution bordering on total hysteria.

An Angry Woman

Susan Kim | Posted 11.17.2011 | Healthy Living
Susan Kim

PMS became the go-to, catch-all female diagnosis for doctors and laypeople everywhere, the chemical reason behind any expression of female anger, unpredictability, and hostility.

Talking About Menstruation

Susan Kim | Posted 11.17.2011 | Healthy Living
Susan Kim

Why is menstruation still such a taboo subject? It's high time for a little more transparency. Let's perform a communal end-run around the usual secrecy and embarrassment

Menopause: Marketing Fear

Susan Kim | Posted 11.17.2011 | Healthy Living
Susan Kim

Years ago, a retired advertising executive confided to me that the key to a good pitch lay in the skillful manipulation of fear and desire. This is certainly true for hormone replacement therapy.

Fairy Tales, Child Development, And Unconscious Learning

Susan Kim | Posted 11.17.2011 | Healthy Living
Susan Kim

Fairy tales communicate strong, unconscious messages to children in terms they can grasp. This is because these stories possess genuine resonance and dreamlike power.