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Focus Groups

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

Want to Be Starting Something?

Zain | Posted 07.07.2014 | Healthy Living
Zain

I get so excited by the potential magnitude of an idea that I get lost in it. This is what usually stops me from starting anything. There's the fear of failing: It won't work out or it won't matter. But, there's also the fear of success, which is really the fear of impending and inevitable failure.

Market Research on a Budget

John Lusk | Posted 03.03.2014 | Small Business
John Lusk

Thinking about starting a company? Got some downtime during the holidays to brainstorm your next career move? Before you take the entrepreneurial plunge, you should take some time to see if your idea is really ready to fly.

From Welfare to Work: What Americans Are Saying About Government's Role in Helping the Neediest

John Murray | Posted 11.18.2013 | Politics
John Murray

How do middle-class Americans feel about the Obama administration's record of emphasizing government programs over job-creation while much of the coun...

Jay-Z and Samsung Are Not the NSA

Nicholas Mennuti | Posted 09.09.2013 | Media
Nicholas Mennuti

The Samsung App and the NSA snooping are in no way commensurate sins. The government is spending your money -- confiscated through ever-rising taxes -- to pay private contractors and the NSA to harvest your data for its own personal use.

Interviewing Users: An Interview with Steve Portigal

Phil Simon | Posted 08.26.2013 | Books
Phil Simon

I've done hundreds of interviews in my life. I've interviewed people as part of the recruiting process and a bunch as they walked out the door. I've i...

The Day They Focus Grouped Picasso

Michael Rosenblum | Posted 03.27.2013 | TV
Michael Rosenblum

Why do we, despite the billions of dollars spent on TV and the billions of hours devoted to it, continue to produce garbage? Because creativity requires a personal vision.

Unfocused Groups

Jim Worth | Posted 10.31.2012 | Politics
Jim Worth

After each debate, focus groups created more questions than answers! Television has gravitated to the use of focus groups -- gatherings of undecided ...

Forget Undecided Voters: They're Idiots

John Blumenthal | Posted 12.17.2012 | Comedy
John Blumenthal

You see them on CNN focus groups every election year, ordinary-looking Americans of average intelligence who have made only one decision in their live...

Hey, CNN: I'll Analyze My Own Debate Perceptions, Thank You

Sam Sommers | Posted 12.03.2012 | TV
Sam Sommers

Sure, debate spin has always been ridiculous, but now we don't even have to wait until the debate's over to have other people tell us what to think. If having ratings on the screen during the debate sounds like a psychological experiment on conformity, that's because it basically is.

New Business Startup? Think Like a Rock Star

Omar Kattan | Posted 11.14.2012 | Small Business
Omar Kattan

Launching a new business? Why not borrow ideas from your favorite rock stars to help you develop a strategic plan? Here's how.

Finally, The Truth About Focus Groups!

Sandy Thompson | Posted 09.29.2012 | Media
Sandy Thompson

Instead of focus groups, we're letting relationships drive our research. If you want someone to tell you what she really thinks about how she looks and how she feels about getting older--or anything else that matters--you need to get to know her first.

Design by Committee Is Dangerous: How Too Much Input Can Kill Any Good Idea

Matt Cohen | Posted 12.04.2011 | Comedy
Matt Cohen

If you ever work as part of a committee, team, or task force, you may want to circulate the following case study:2011-10-04-carpull.jpg

When's the Best Time to Create a New Culture?

Susan Seitel | Posted 12.03.2011 | Business
Susan Seitel

We've been concentrating lately on figuring out the best way to beat tough times. And suddenly it's gotten crystal clear. This is the time for transfo...

Swing Women Voters & The Midterms

Margie Omero | Posted 05.25.2011 | Politics
Margie Omero

As we hurtle toward the midterms, campaign-watchers are beginning to speculate whether women hold the key to the next House majority. Recent press st...

A Message That Actually Works

Mike Lux | Posted 05.25.2011 | Politics
Mike Lux

This memo ranks right near the top of being one of the most important that I have ever seen, because it definitively lays out a strategy for Democrats, even at this late date, to make these elections far more competitive.

Rachel Maddow Takes Us Back to the Future

Leslie Griffith | Posted 05.25.2011 | Media
Leslie Griffith

Sometime during the 80s, "sex sells" crept in from the dark corners of advertising and into the bright lights of the newsroom. Maybe sex sells some things, but smart sells the news.

Never Again! No More Focus Groups Please!

Linda Bergthold | Posted 05.25.2011 | Politics
Linda Bergthold

As we watch the debates on CNN, we too are influenced by the response lines, and after the debate is over, the influence of these small groups increases disproportionately.

What's Not to Like About Those Post-Debate Focus Groups

Joel Schwartzberg | Posted 05.25.2011 | Media
Joel Schwartzberg

At some point in the post-debate glow, an anchor will throw to a reporter in this room. If ever a public forum needed follow-up questions, this is the place.

How to Win a Presidential Debate

Ken Levine | Posted 05.25.2011 | Entertainment
Ken Levine

As a TV producer, I know something about dial twirling focus groups, so let me offer McCain and Obama some tips: take a moment in laying out your solution to the Social Security crisis to introduce the audience to your new puppy.

An (Undecided) Star is Born

Bob Ostertag | Posted 05.25.2011 | Politics
Bob Ostertag

With just five weeks to go before election day and Obama barely edging out McCain in national polls, the undecided voters have become the true celebrities of the campaign.

Plouffe on Obama and Polling

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

How is the Obama campaign using surveys and other data to guide their strategy? What do they think about national polling generally, and the Gallup Da...

The Hart/Annenberg Focus Group

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

If you ever wanted to see a real political focus group from beginning to end (as opposed to the reality TV version that we sometimes see on cable news...

Luntz: Uses Repeat Participants by Design

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

Earlier today, TPM's Paul Kiel asked Frank Luntz about a participant in his most recent post-debate focus group for Fox News that had also appeared in...

Focus Grouping the YouTube Debate

Mark Blumenthal | Posted 05.25.2011 | Politics
Mark Blumenthal

A few more thoughts about the various efforts to determine who "won" last night's CNN/YouTube debate. In addition to the SurveyUSA panel-back survey ...