Did you ever wonder why more parent-child conflicts occur in the cereal aisle than in the adjoining aisles that sell dried pasta, canned tuna, or paper towels?
While the proposed voluntary principles set for food marketers are ambitious and would take time to put into place, the public health stakes could not be higher.
To call McDonald's latest advertising campaign aimed at children cynical doesn't give enough credit to the fast food giant and its ad agency, Leo Burnett.
Given all the defeats and set-backs this year due to powerful food industry lobbying, the good food movement should by now be collectively shouting: I am mad as hell and I'm not going to take it anymore.
WASHINGTON -- The government is pressuring food companies to cut back on marketing unhealthy foods to children, releasing guidelines Thursday that cou...