The Produce Marketing Association's growers, suppliers and retailers will be allowed for two years to use iconic characters such as Elmo and Big Bird in messaging and on produce sold in stores -- all without paying any licensing fees.
As a food writer, I follow trends in healthful eating; as a parent, I know when I shouldn't indulge my children's whims. Still, when I read the results of a new poll on eating and exercising, I saw myself in nearly every rule that was guaranteed to backfire.
Pollan's collection of rules keeps it simple: No medical or calorie counting rules (don't people get tired of counting calories?). And my favorite rule is the super simple number 24: When you eat real food, you don't need rules.
For me gardening is therapeutic, it's also the source of the freshest food I get to eat and it's also beautiful. To me it's more beautiful than a perennial border. The satisfaction for me is gustatory as well as aesthetic and therapeutic.
I set out to collect and formulate some straightforward, memorable, everyday rules for eating, a set of personal policies that would, taken together or even separately, nudge people onto a healthier and happier path.
I cheered when I learned of First Lady Michelle Obama's new initiative, Let's Move, aimed at the mounting epidemic of childhood obesity. It's a breakthrough for government to address obesity's systemic causes.
I think that collective bad Karma gives authors a chance to reinvent the self-help category and steer the ship away from the schlocky "5 Steps to a Whatever Transformation You Need" we've all been buying into.