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Ford Edsel

A Design Thinking Retrospective: How History's Biggest Mishaps Could Have Been Averted

Patricia Morizio | Posted 10.30.2013 | Technology
Patricia Morizio

Design thinking, also known as human-centered design, has been the hot topic as of late, at least among the forward-thinking tech and business scenes.

Will the Hummer Be Remembered As the Ford Edsel of the Twenty-First Century?

Lapham's Quarterly | Posted 05.25.2011 | Business
Lapham's Quarterly

The Hummer died this week because of a failed deal with China, who determined the monster truck was simply not a good investment. This failure resembles the 1957 Ford Edsel, called a monstrosity of poor design and poor planning.