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Forrester Research

(VIDEO) Forrester's Nail on Aereo Decision: Existing Business Models have been Reinforced

Andy Plesser | Posted 06.26.2014 | Media
Andy Plesser

Forrester principal analyst Jim Nail is "disappointed" by today's U.S. Supreme Court ruling in the Aereo case.  He says it is unfortunate and it rein...

Why Retailers Must Embrace the Mobile Mind Shift

Julie Ask | Posted 06.19.2014 | Technology
Julie Ask

Mobile has fundamentally changed consumer expectations. Already, 65 percent of online consumers use their smartphones in stores. Among those under the...

Forrester Study: Advertisers Want Convergence Measurement

Andy Plesser | Posted 03.31.2014 | Media
Andy Plesser

VIEQUES, PR -- About two-thirds of agencies and advertisers are betting that digital video and TV planning will merge in the next few years, says Bren...

The Only Solution for In-App Advertising? Programmatic Buying

Anindya Datta | Posted 06.17.2013 | Technology
Anindya Datta

Programmatic media buying (PMB) has been touted as the future of media planning and buying, especially in the online digital segment.Yet, they haven't. Even after years of double-digit annual growth forecasts, PMB accounts for a meager 10 percent of total digital media buying.

Watch the Beet Retreat - Recorded Live On February 1

Andy Plesser | Posted 04.02.2013 | Technology
Andy Plesser

Beet Retreat 2013: A Summit of Digital Media... by DailymotionUSA VIEQUES, PR -- Please check out this four and a half-hour Webcast with digital leade...

Walmart's Weird Version Of A CSA

AP | ANNE D'INNOCENZIO | Posted 01.14.2013 | Business

NEW YORK — Wal-Mart Stores Inc. on Wednesday will officially launch a mail subscription service, called Goodies, that lets shoppers discover new...

Forrester Research Predicts Torrid Growth for Video Ads Through 2017

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Citing the just-released, comprehensive study of digital advertising, titled "The Digital Media Forecast 2012 - 2017," Forrester Research Principa...

(Video) Real-Time Bidding for Video Ads on the Rise, Forrester Reports

Andy Plesser | Posted 09.17.2012 | Technology
Andy Plesser

Media buyers and brands are turning to real-time bidding (RTB) more often for video, says Forrester Research in a new report on the real-time market,...

Bearish Apple Analysts Follow Long Line of App Doubters

Brad Spirrison | Posted 06.30.2012 | Technology
Brad Spirrison

There were more than a few notable prognosticators that we respect that clearly had it wrong. Here are some of our favorite predictions of the death of apps that now seem greatly exaggerated.

Citrix Turns CloudStack Away From OpenStack to Apache Software Foundation

Arnal Dayaratna | Posted 06.09.2012 | Technology
Arnal Dayaratna

Citrix has revealed plans to open source its CloudStack IaaS solution to the Apache Software Foundation under an Apache 2.0 license.

OpenStack Decides to Remove Hyper-V From Essex Release

Arnal Dayaratna | Posted 04.08.2012 | Technology
Arnal Dayaratna

OpenStack, the largest collaboration on open source cloud computing in the world, decided to remove the code that supports Hyper-V despite a statement...

Third Of Online Retailers Plan To Add Jobs In 2012

The Huffington Post | Rieva Lesonsky | Posted 12.19.2011 | Small Business

Do you plan to hire next year? If you own an online retail business, you may have to if you want to stay competitive. A new survey from Shop.org and F...

Publishers Seek TV-Like Marketplace: Forrester's Michael Greene

Andy Plesser | Posted 11.06.2011 | Technology
Andy Plesser

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.

10 Cities That Shop Most Online

The Huffington Post | Harry Bradford | Posted 09.11.2011 | Business

Internet commerce has become a part of American life, and some cities have become particularly involved in shopping online, according to personal fina...

Video:Forrester's McQuivey: Microsoft Could be "Dominant Player in the TV Business Overnight"

Andy Plesser | Posted 06.05.2013 | Technology
Andy Plesser

LOS ANGELES -- While the television industry is abuzz in anticipation over Google TV, the big story in the convergence of television and the Web c...

Cloud Computing Powers up Cyberwar Threat

Eric Ehrmann | Posted 05.25.2011 | World
Eric Ehrmann

Aggressions triggered by economic warfare or even al-Qaeda-linked operators could foment cyberattacks -- turning a "cloud" target into toast in a matter of seconds.

America's Least-Trusted Banks: Is Yours On The List? (PHOTOS)

Posted 05.25.2011 | Business

According to a new report out this week, customers are much less likely to trust big banks than credit unions and regional banks. In its annual cus...

Barnes & Noble Ranked No. 1 In Customer Experience Index: Do You Agree?

Business Wire | Posted 05.25.2011 | Books

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced that it has been ranked the number one company in Forrester Research...

A World Where Money Grows On Trees?

Stanley Bing | Posted 05.25.2011 | Business
Stanley Bing

In the virtual universe, a cornucopia of colorful opportunities await!