In 1981, Bernie Shaw stood up to his bosses and the opposition networks and kept Jim Brady alive. He was right, the rest of us were wrong and he saved our "unique" credibility. It's too bad there no was no Bernie Shaw at CNN or Fox yesterday.
hanks to the Jodi Arias trial, Headline News (HLN), which is covering the trial live almost all day long, had one of the best week's in its history. It attracted more viewers last week than either CNN or MSNBC.
The late Harry Cohn, who ran Columbia Pictures, famously said "Give the public what they want and they'll come out for it." The public must've wanted Obama for president, because last week they came out in favor of CNN and MSNBC, giving Fox News its worst week in a long time.
In the past, I have based my forecasts on the number of FoxNews TV viewers as opposed to the the number viewing the MSNBC/CNN combination. But the influence of television has waned and we all know that the number of people getting their news online has surged.
Based on last week's total numbers: Romney wins, but if you look at demographic numbers, Obama's still in front. So, I guess that I, like Gallup and Pew, think it's too early to put anybody clearly ahead.
Once every four years, the Summer Olympics distort the news ratings. This year, it was worse than usual because MSNBC, programmed by NBC, carried a lot of Olympic events, sometimes in primetime, sometimes in daytime.
I do not ordinarily write about the ratings until the end of the month, but Friday's massacre has been reflected in last week's ratings (Saturday and Sunday will be reflected in this week's) and they deserve some comment.
In the past three elections, I have forecast the winners accurately by comparing the number of viewers watching Fox News with viewers watching the liberal combination. In all three of the cases, I got it right.
It was Harry Cohn, boss of Columbia Pictures, who said "give the people what they want, and they'll come out for it." Now they can stay in and watch it. And what they watched in June is the Casey Anthony trial.
When major news breaks, people who are not regular news viewers turn to CNN for what they think is important. Now, if CNN could only find a way to make more of their news seem important, they might provide real competition to Fox.