For CNN, April Is the Cruelest Month Again
CNN ought to do whatever it can to cut April out of the calendar. Last year was bad enough, but this year CNN's audience shrunk by 21% over the total day and 16% in primetime.
CNN ought to do whatever it can to cut April out of the calendar. Last year was bad enough, but this year CNN's audience shrunk by 21% over the total day and 16% in primetime.
Reese Schonfeld | Posted 03.30.2012
CNN is a major brand worldwide, but it's in third place on its home turf.
Reese Schonfeld | Posted 09.05.2011
Not only was Casey Anthony found not guilty, but she also won more total day viewers than FoxNews, MSNBC and CNN.
Reese Schonfeld | Posted 08.28.2011
It was Harry Cohn, boss of Columbia Pictures, who said "give the people what they want, and they'll come out for it." Now they can stay in and watch it. And what they watched in June is the Casey Anthony trial.
Reese Schonfeld | Posted 08.02.2011
When major news breaks, people who are not regular news viewers turn to CNN for what they think is important. Now, if CNN could only find a way to make more of their news seem important, they might provide real competition to Fox.
Reese Schonfeld | Posted 07.12.2011
Last week, CNN proved once again that it is the television news source that occasional news viewers seek out when major stories break. It ranked ninth...
Reese Schonfeld | Posted 05.25.2011
CNN continues to lag behind FoxNews and MSNBC in total viewers. But in February, thanks to the upheaval in Northern Africa, CNN was the only one of th...
Reese Schonfeld | Posted 05.25.2011
According to information supplied by Cynopsis, Fox News continues to dominate to the cable news ratings, but CNN and MSNBC finished in a virtual tie among primetime viewers.
Reese Schonfeld | Posted 05.25.2011
FoxNews continues to dominate news viewing in total audience and all demographics except 18-34 year olds, where MSNBC leads. According to Cynopsis, a...
Reese Schonfeld | Posted 05.25.2011
It is the duty of a free press to reject lies and report the truth. If CNN took that as its mission, it might get a hell of a lot more viewers next year.
Reese Schonfeld | Posted 05.25.2011
Fewer viewers tuned into cable news this November than last November, despite Parker/Spitzer and the fact that 2010 was an election year and 2009 was...
Reese Schonfeld | Posted 05.25.2011
I've been able to get last week's cable viewing numbers in time to include last week's results. FoxNews viewing was up sharply in all categories during the week of 10/25 to 10/31. Here are the numbers.
Reese Schonfeld | Posted 05.25.2011
In every election of the past decade I have predicted the results based on Nielsen's cable news viewing numbers. So far, I have always gotten it right. And, if that happens again next Tuesday, the Democrats are in for a disaster.
Reese Schonfeld | Posted 05.25.2011
Given that CNN gained more viewers than its two rivals combined, I would suggest to my successors that they abandon talking about the news and start showing more of it.
Reese Schonfeld | Posted 05.25.2011
Could it be that the decline in news viewers is symptomatic of a general and genuine disgust by news viewers who are just fed up with the kind of news being fed to them?
Reese Schonfeld | Posted 05.25.2011
By now most of you must know that there's little new, merely a continuation of second quarter trends. All four of the networks are losing viewers, CNN losing by far the most and MSNBC, by a nose, the least.
Reese Schonfeld | Posted 05.25.2011
When bad news comes, many viewers avert their eyes, and the second quarter of 2010 was full of bad news.
Reese Schonfeld | Posted 05.25.2011
I think CNN is at risk of becoming a bad joke.
Reese Schonfeld | Posted 05.25.2011
I became and have remained interested in the cable news ratings because I think that they continue to indicate national political attitudes.
Reese Schonfeld | Posted 05.25.2011
Last week, the three other news networks had larger audiences in total viewing, prime-time viewing and every demographic category than did FoxNews.
Reese Schonfeld | Posted 05.25.2011
Until recently, the erosion of CNN's audience might have been attributed to the lure of Olympic competition. But now CNN trails every other news network in every Nielsen demographic category.
Reese Schonfeld | Posted 05.25.2011
Despite all this history, CNN's leaders have decided that the best way to solve their rating problems is to send Cooper and Gupta back to Haiti, even though a lot of the action there has ended.
Reese Schonfeld | Posted 05.25.2011
Fox was giving its audience what it wanted to see while MSNBC's audience turned their sets off and cried themselves to sleep. The reason? The Republican victory in the Massachusetts Senate race.
Reese Schonfeld | Posted 05.25.2011
MSNBC continues to neglect fast breaking major news stories because it relies on coverage provided by NBC News, which has been cut back severely for the usual financial reasons.
Reese Schonfeld | Posted 05.25.2011
Unless Democrats develop a clear and compelling message, they face a very tough time in the 2010 elections.
Reese Schonfeld | Posted 05.02.2012