Tracie Grubb found her calling as a franchisee shortly after Hurricane Katrina washed away her home just days after her wedding. Instead of retreating when devastation struck, Tracie turned to business ownership as a way to rebuild her life, while also following her passion.
The franchising industry sees veterans as an opportunity. They generally are excellent matches for franchise systems, which reward adaptable, detail-oriented, diligent professionals who excel at following prescribed systems.
Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?
I financed several start-up restaurants when I was in the commercial mortgage banking business. All of the non-franchised restaurants failed within the first two years. So I studied the restaurant failures to better understand what it takes to underwrite them successfully.