Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?
I financed several start-up restaurants when I was in the commercial mortgage banking business. All of the non-franchised restaurants failed within the first two years. So I studied the restaurant failures to better understand what it takes to underwrite them successfully.
For those that were employed in executive-level positions, and have been out of work for a long-time, one increasingly popular option that's being looked at is franchise ownership. But is becoming the owner of a franchise business the answer?
Social media is all the buzz in small business. Everyone has seen their local mom and pop store using social tools to keep in touch with their clientele. Where does Wall Street meet Main Street? Franchising.
Now is the time to think about dusting off your old business plan as the economy improves. A business plan is required to obtain a loan or venture capital. It is uniquely designed as a sales tool to get financing.