The Facebook IPO is a watershed moment in social media. It leaves no doubt that social networks are a true cultural and financial force. Social media is here to stay. It's not a fad. And it's huge business. The big question is what's next.
As an internet entrepreneur, the question I'm asked most often is this: "How are you going to make money?" I tell them the plan isn't to charge for our service, and what happens next never fails.
How can we retain, even enhance, creativity in the digital age, taking advantage of near-zero costs of redistribution? Two recent books consider the question.