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Imagine yourself at the helm of a global winery. You make a bet on promoting a lesser-known Chardonnay in a new market and the locals love it. Good news, right? Not if your plans didn't factor in the risk of selling too much wine in one region.
Google's plan is to create the most effective Internet search engine in the world. The latest algorithm update takes Google another step closer to this target by adding freshness criteria to search engine results.