While there's no battle between Islam and the West, there is a battle within Islam: a conflict between violent-fanatic understandings of Islam and a broader spectrum of Muslim worldviews over how the religion gets defined.
Call them Chechen separatists or new world order gangstas, but don't call them jihadis. They're just wannabes who have adopted the glamorous guise of Muslim extremism.
Like Jim Jones, a personality cult has formed around Anwar al-Awlaki. There is a word for that kind of personality cult in Islam: idolatry.