Look -- I get it. It's that weird thing people have about talking to people about their own money. Maybe it feels inappropriate in some way? But I'll be blunt -- you have to stop thinking of it this way. And with all due speed.
I am struck by how often there is impatience to get to the fundraising without taking the time to articulate why people should give. Think of it like dating. With so many potential suitors out there, why should you get chosen?
Many NFP leaders are also challenged to explain what makes their organizations different from others with similar visions and strategies. And if they don't know what makes their NFPs special, how are donors supposed to know?