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Future of Advertising

The Future of Advertising Sales -- It's all About Integration

Daniel Burrus | Posted 07.17.2012 | Business
Daniel Burrus

Today, media and marketing go beyond mere storytelling; now it's about storytelling and dialogue. That's why social media's so popular. It's not about the word "media"; it's about the word "social."

It's Advertising Week Again And All Is Right With The World

Lee Garfinkel | Posted 12.07.2011 | Business
Lee Garfinkel

Never before in the history of advertising and marketing has there been so much opportunity, so much media, so much technology, so much data and so many consumers devouring messages.

Even Technology Companies Know the Future of Advertising Is Storytelling

Randall Rothenberg | Posted 12.06.2011 | Technology
Randall Rothenberg

The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

WWGT (What Would Grandma Think?) and Three Other Paths to the Future

Mark Pavia | Posted 12.05.2011 | Business
Mark Pavia

Advertising Week is one week where lots of talented, smart people are all together. What if we actually had an open environment to collaborate and think of bold actions for just five days?

Social Creativity: Marketers Unite!

Mike Parker | Posted 01.14.2012 | Media
Mike Parker

Although it's important to be knowledgeable about web technologies and the ever-evolving way that consumers use them, it is still fundamental to understand the consumer.

The Story of Digital

Mike Donahue | Posted 12.04.2011 | Technology
Mike Donahue

I see the future of digital being driven increasingly by storytelling. Not that that is anything new. The challenge is to find a way to monetize these stories in a way that both the readers and the storytellers are comfortable with.

The End of the Beginning or the Beginning of the End?

David Cohen | Posted 12.03.2011 | Business
David Cohen

As we buckle in for yet another Advertising Week in NYC, it is worthwhile to reflect on some of the significant shifts we have seen over the past year in digital marketing and think about what it means for the future.

Four Thoughts About The Future Of Advertising

Rishad Tobaccowala | Posted 12.02.2011 | Business
Rishad Tobaccowala

In the end, the future of advertising and marketing is much less about technology and platforms and much more about the talent and the mindset in the industry.