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Future of Publishing

The Most Literate Generation: Wattpad & the Power of Social Reading

Ondi Timoner | Posted 06.02.2014 | Technology
Ondi Timoner

The next time you hear someone say "no one reads anymore," show them Wattpad. With more than 20 million users, Wattpad is the world's largest community for readers and writers, and to the consternation of traditional publishing -- entirely free.

10 Reasons Self Published Authors Will Capture 50 Percent of the Ebook Market by 2020

Mark Coker | Posted 05.07.2014 | Books
Mark Coker

The 10 trends above underlie my prediction that indie ebook authors will capture at least 50 percent of the U.S. ebook market in next seven years. Go ahead, call me crazy or delusional. I don't mind.

Where Is the Netflix for College Textbooks?

Dean Florez | Posted 04.28.2014 | Los Angeles
Dean Florez

Where is the technology fix or app for skyrocketing textbooks? Where are the barbarians at the gate? Those Silicon Valley warriors that took down Motown, turned my neighborhood Borders into a laundromat, eliminated Kodak AND my camera?

Make Yourself Useful: Create Marketing People Actually Want

Spencer Critchley | Posted 02.05.2014 | Business
Spencer Critchley

Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.

Overpaying High-Flying Indie Authors Fails; What Will Those Silly Major Publishers Try Next?

Michael Levin | Posted 01.23.2014 | Books
Michael Levin

What matters to publishers is whether an author has built up a strong enough brand and social media presence to make selling their book a no-brainer. If you have enough people following you on Twitter, you could sell word soup to a major publisher.

eBook Preorders Help Indie Authors Hit Bestseller Lists

Mark Coker | Posted 10.20.2013 | Books
Mark Coker

Self-published ebook authors now have a powerful new merchandising tool to make their books more discoverable and desirable to readers: Preorders at Apple iBooks, Barnes & Noble and Kobo.

What No-content Marketing Will Look Like

Spencer Critchley | Posted 10.12.2013 | Business
Spencer Critchley

The wealthy and powerful have always had access to services like these -- think of the President's Daily Brief or Stratfor -- but it's becoming more common among the broadening population of the too-busy. Some marketers may now need to profile not just their primary target, but their target's gate-keeper.

Panic or Profit: Two Distinct Approaches to the Literary Revolution

Rob Asghar | Posted 06.30.2013 | Books
Rob Asghar

A less-well known group of literary figures have taken an opposite approach to championing books -- by capitalizing on the very changes that have even spooked thriller novelist James Patterson.

Why eBook Retailers Are Embracing Self-Published Authors

Mark Coker | Posted 04.14.2013 | Books
Mark Coker

Why are retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Amazon giving self-published ebooks such merchandising love?

In Book Publishing Today, Size No Longer Matters

Michael Levin | Posted 04.06.2013 | Books
Michael Levin

Once upon a time, authors wrote big books about big topics. The competition was Freudian: whoever had the longest one could brag the most. Today, however, neither authors nor readers seek size from their books.

Our Business Is Fun: An Interview With Publisher Sherman Goldenberg

Evanne Schmarder | Posted 03.16.2013 | Small Business
Evanne Schmarder

In this occasional Schmarder University series, "Our Business Is Fun," we'll meet an assortment of outdoor recreation industry leaders, learn about how their businesses serve the industry and its consumers, and talk trends in outdoor recreation.

21 Book Publishing Predictions for 2013: Indie Ebook Authors Take Charge

Mark Coker | Posted 02.22.2013 | Books
Mark Coker

It's that time of year when book people polish their crystal balls and make predictions for the year ahead. I bring you, my dear reader, my epic predictions for 2013.

Acknowledging a Gentleman Publisher -- Emphasis on Gentleman!

Steven Paul Leiva | Posted 12.01.2012 | Books
Steven Paul Leiva

Writing a novel is an adventure, or certainly should be. If you like to write -- and I've never understood those writers who proudly declare that they...

11 Things Not to Do Before Your Book Launch

M.J. Rose | Posted 12.01.2012 | Books
M.J. Rose

1. Don't assume everyone will wake up the day your book comes out and rush out to buy it . (No one can buy a book they have never heard of.)

A Grey Day in Edina

Ann Bauer | Posted 11.24.2012 | Books
Ann Bauer

Everyone's a headline writer on Twitter. Technology mainstreamed words the way cheap, mass-manufactured automobiles made everyone a driver. Who, these days, needs a livery cab?

How Publishers Can Avoid Extinction

Stephen S. Power | Posted 09.22.2012 | Books
Stephen S. Power

Publishers need a new operating system. Here are three core features that would make it work.

Is Traditional Publishing Dying?

Michael Levin | Posted 08.29.2012 | Books
Michael Levin

Book publishing as we know it is dying. Publishers don't want to recognize this reality, because they can't imagine what else they'll do for a living once their companies collapse. But collapse they will, and here's why.

The Future Of Books In 7 Easy Steps

John B. Thompson | Posted 07.09.2012 | Books
John B. Thompson

For 500 years, the methods and practices of book publishing remained largely unchanged, but today the industry finds itself faced with the greatest challenges since Gutenberg.

The Book That Reads You

Andrew Losowsky | Posted 05.21.2012 | Books
Andrew Losowsky

E-books are praised in terms of what they aren't: heavy, tree killers, limited in distribution, of fixed text size. Not enough focus has been put on what an e-book itself could become.

Amazon Aims to Empty Competitor Shelves of Indie Ebooks

Mark Coker | Posted 02.08.2012 | Books
Mark Coker

Amazon yesterday launched a broadside against competing ebook retailers when it introduced a new program that requires authors to remove their books from competing retailers.

Print isn't Dead. It's Just Dying.

Tatiana Lanteigne | Posted 12.04.2011 | Home
Tatiana Lanteigne

A real book has a crisp smell when it's brand new. But what makes a book a book is the joyful pride you get from looking over at a book on a shelf and knowing, "This is mine. I read that."

The Future Of Writing And Reading In The Digital Age

Anis Shivani | Posted 10.24.2011 | Books
Anis Shivani

I've been intrigued by Richard Eoin Nash since the time he ran the indie press Soft Skull Press in the 2000s. His new enterprise is Red Lemonade/Cursor, a reader/participant-oriented publishing venture hoping to take full advantage of the social potential of new media.

How To Stop Book Piracy

Andrew Losowsky | Posted 10.15.2011 | Books
Andrew Losowsky

Previously, publishing has been about creating engaging, affordable physical storytelling experiences that fill our bookshelves and share our lives.

Is It Time For Publishers To FIght Dirty?

chicagotribune.com | Aaron Gilbreath | Posted 10.04.2011 | Books

Last month a fellow bibliophile, someone with whom I work at a bookstore in Portland, Ore., described one of Kindle's newest TV commercials. In it, a ...

Is The Book Dead? Who Cares!

techchi.com | Posted 08.15.2011 | Books

Just like with the newspaper industry, the digital world has disrupted the traditional book publishing industry, destroying business models and sendin...