Futureproof Brand

Can Your Brand See the Future?

Marc Stoiber | Posted 04.27.2012

Read More: Sustainatable Brands 2012, Quid, Insight, Social Networks, Futureproof Brand, Sean Gourley, Innovation, Prediction, Facebook, Branding, Business News
Marc Stoiber

Ideas are wonderful things. But they need to be married to technology to come to life. The classic case is Leonardo da Vinci inventing the helicopter, but not having the internal combustion engine to drive it.

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Building Ripples Into Your Futureproof Brand

Marc Stoiber | Posted 05.13.2012

Read More: Futureproof Brand, Sustainability, Robert Ter Kuile, Insight, Casa Grande, Business News
Marc Stoiber

The concept of brand has rippled, or expanded, greatly with the rise of sustainability. Suddenly, it isn't all about limiting interaction to times re...

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Getting Practical With Your Sustainability Brand

Marc Stoiber | Posted 04.01.2012

Read More: John Tierney, Javier Flaim, Recyclebank, Kyoto Protocol, Cincinnati, Futureproof Brand, Science, NY Times, Green News
Marc Stoiber

The key is to make green practical, not painful. To innovate our way past sacrifice to shiny efficiency without really letting consumers know they're using less.

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