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Game Mechanics

Gamification: The Hard Truths

Gabe Zichermann | Posted 03.25.2013 | Technology
Read More: Design, Social Media, Games, Gamification, Game Mechanics, Motivation, Business Gamification, Marketing Gamification, Marketing, Technology News
Gabe Zichermann

Gamification -- or the use of game, loyalty and economic concepts to engage consumers and employees -- has its fair share of detractors. But good criticism should be grounded in facts and a shared desire to make the world a better place.

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Rethinking Elections With Gamification

Gabe Zichermann | Posted 11.20.2012 | Technology
Read More: Gamification, Game Mechanics, Voter Turnout, Voter Turnout USA, Obama Voter Turnout, Improve Voter Turn Out, Voter Turnout Obama, Voter Turnout Europe, Election 2012, Technology News
Gabe Zichermann

A core concept in gamification is the notion of delivering a sense of progress to the user. So how can gamification help the United States get out the vote?

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Use Game Mechanics To Build Customer Loyalty

Seth Priebatsch | Posted 06.14.2011 | Business
Read More: Customer Loyalty, Games, Game Mechanics, Small Business, Amex, Business Strategy, Sxsw, South by Southwest, Rewards Programs, Opentable, Seth-Priebatsch, Levelup, Scvngr, Customers, Small Business America, Beer, Local Business, Location Based Services, Business News
Seth Priebatsch

Game mechanics are more than just a way to have fun with your customers -- they can also solve real problems. If you're not thinking of your customers as gamers yet, you're missing out on all the fun.

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The Tech Industry's Tea Party

Gabe Zichermann | Posted 05.25.2011 | Technology
Read More: Games, Gamification, Game Mechanics, Video Games, Tea Party, Schell, Technology News
Gabe Zichermann

From health care to finance, and from marketing to government, the use of game dynamics in non-game contexts will transform how we interact, self-express and consume -- for the better.

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How 'Game Mechanics' Can Help Your Startup

Seth Priebatsch | Posted 05.25.2011 | Business
Read More: Game Mechanics, Scvngr, Small Business America, Winning, Shopkick, Groupon, Structuralized Win, Business News
Seth Priebatsch

The more action the consumer has to take to unlock the reward, the greater the multiplier of value that you'll see. But of course, the greater the action required, the fewer consumers that will choose to take it. It's a fine balance, but somewhere in the middle lies a magical region of incredible value production for your business.

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