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Gamification

4 Ways to Get More Out of Mobile App Marketing

Rahul Varshneya | Posted 11.25.2014 | Small Business
Rahul Varshneya

Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a much broader spectrum of marketing effort, instead of just customer acquisition.

Video Games: New Art and Education for the 21st Century

Barry Kibrick | Posted 11.06.2014 | Entertainment
Barry Kibrick

This week airing on most of our PBS stations is an episode featuring Pete Parsons, the Chief Operating Officer for the video game maker Bungie. Our conversation is about their latest game, Destiny, published by Activision, which already has 9.5 million unique online players daily.

7 Ways Video Games Will Help Your Kids in School

Kara Loo | Posted 11.04.2014 | Education
Kara Loo

Video games enable students to put themselves in the shoes of a character or immerse themselves in a place or culture that they are learning about in the classroom. These types of interactive experiences get students more excited about the material and support long-term retention.

Get Out of Jail Free

David Sable | Posted 11.02.2014 | Technology
David Sable

Content is content and great and enduring content triumphs while second-rate creations get consumed and forgotten.

The Bottom Line Impact of Wellbeing in the Workplace

Alex Pirouz | Posted 10.26.2014 | Business
Alex Pirouz

Work practices, culture, well-being programs and relationships within workplaces are key determinants, not only of whether people feel valued and supported in their work roles, but also of individual health.

Got Game? How Play Enhances Learning

Delicia Sepulveda | Posted 08.17.2014 | Impact
Delicia Sepulveda

I wasn't really into video games as a child, but after observing students playing games in school labs, I began to understand what makes them compelling for kids.

The Development Gap in New York City

André Corrêa d'Almeida | Posted 08.16.2014 | New York
André Corrêa d'Almeida

New data released by the Census Bureau shows that even as the recession has ended, the city's poverty rate continues to increase, and the gap between the rich and poor continues to increase.

Empowering the Next Generation of Scientists

Sunnie Groeneveld | Posted 08.15.2014 | Education
Sunnie Groeneveld

Michael Bodekaer, 30 and Mads Bonde, 29, founded Labster, an internationally focused company dedicated to the development of pioneering online tools for teaching science globally.

The Rise of Engagement and Gamification

Amanda Schneider | Posted 08.10.2014 | Business
Amanda Schneider

While the workplace is far from being modeled after a Dave and Buster's, gamification will no doubt change the way we engage our employees and hopefully improve just how productive we are at work.

How to Make Math Learning Fun -- and Effective

Matthew Lynch, Ed.D. | Posted 08.05.2014 | Education
Matthew Lynch, Ed.D.

Math has always been known as one of the less-glamorous subjects. Sure, there are people who love the rhythm and reason of mathematical concepts, but ...

A New Day for Gamification, or Is It?

Rajat Paharia | Posted 06.23.2014 | Technology
Rajat Paharia

Modifying the definition in these three ways would help companies better understand that gamification is not about games, and that it's not limited to digital behaviors.

Gamification Based Decision-Making in Breakthrough Innovation

Soren Petersen | Posted 05.11.2014 | Business
Soren Petersen

Quickly separating promising design concepts from the mediocre saves time and money and mediates destructive political gamesmanship. However, the chal...

Knocking Big Data Down to Size

Rajat Paharia | Posted 04.09.2014 | Technology
Rajat Paharia

Creating brand love today requires getting out in front of a fast-moving, digitally connected customer base marked by constantly shifting allegiances and an ability to chase the next best deal. In other words, you need all the help you can get.

Maslow's Hierarchy of Needs: UPDATED

Charlie Kim | Posted 01.23.2014 | Business
Charlie Kim

We use business as a platform to build people of higher character. It's profound how much we believe and LIVE this simple diagram at Next Jump. Ma...

How to Convert Values to Action: Design the Right Game

Spencer Critchley | Posted 01.23.2014 | Business
Spencer Critchley

These are rules for a better game, and they're likely to produce better behavior. I believe many organizations would be far better off if they simply (that's not to say easily) took a hard look at the game they're playing now, and changed the rules to ones like these.

Reinventing Your Digital Presence, Planning for Your Digital Future

Russell C. Smith | Posted 01.23.2014 | Technology
Russell C. Smith

Because the technology allowing us to constantly update our daily behavior is so new, the long-term effects of having a continuous morphing online presence won't be known for years to come.

WATCH: Gamification Goes Mainstream

Shawn Amos | Posted 11.18.2013 | Technology
Shawn Amos

The newly released Grand Theft Auto V just took in $800 million in sales. In one day. So games are clearly a pretty big deal. But can gaming concepts ...

It's Not a Game: It's Gamification

Rajat Paharia | Posted 11.11.2013 | Home
Rajat Paharia

I don't think that even Jane would argue that JtCS was fun, and it wasn't meant to be. It was meant to drive a behavior change both in Jane and the people that she "played" with, to help them address the reality of her brain-injured life.

Making Our Schools "SuperBetter" With GBL

Michael Levine | Posted 09.09.2013 | Home
Michael Levine

Is GBL a transformative way to deepen instruction and build new habits for life-long learning? Or will it go the way of many past reforms, with many practitioners taking "old wine" and placing it in "new bottles"?

Are Love, Money and Glory Building Blocks to a Better World?

Giovanna Mingarelli | Posted 09.08.2013 | Home
Giovanna Mingarelli

Who will take charge in providing people with the incentives they need to change the world?

Living Your life Without Regrets: Gamifying Health and Well-being

Danya Braunstein | Posted 09.08.2013 | Home
Danya Braunstein

Many adults view gaming as a waste of time, when they could be achieving other goals. The polemic about gaming is driving these two very different attitudes towards gaming: those who are pro-gaming and those who are anti-gaming.

"What Would You Do With Ten Extra Years of Life?" Think About It

Marjorie Hansen Shaevitz | Posted 09.07.2013 | Home
Marjorie Hansen Shaevitz

Wouldn't it be interesting to know if people who are dying might have many fewer regrets if they had started their lives answering those questions?

The Game Is You: Adding Years to Your Life

Barbara Ficarra | Posted 09.07.2013 | Home
Barbara Ficarra

Did you notice that McGonigal's talk is titled, "The game that can give you 10 extra years of life"? It doesn't say, "The game that will give you 10 extra years of life." There's a big difference between "can" and "will."

Can Video Games Alter Society.. in a Good Way?

Tom Chatfield | Posted 09.06.2013 | Home
Tom Chatfield

For some, the right kind of play can spell the difference between becoming part of something, and the lifelong feeling that they're not meant to take part. Why is this?

WATCH NOW: What Gamers Can Teach Us

Jane McGonigal | Posted 09.06.2013 | Home
Jane McGonigal

2013-09-05-JaneMcGonigal_2012Gstageshot.jpgIt was the strangest thing. A gasp went up in the audience. Just when I was finding the courage to discuss the darkest moment in my life, we were literally plunged into darkness together.