Creating brand love today requires getting out in front of a fast-moving, digitally connected customer base marked by constantly shifting allegiances and an ability to chase the next best deal. In other words, you need all the help you can get.
These are rules for a better game, and they're likely to produce better behavior. I believe many organizations would be far better off if they simply (that's not to say easily) took a hard look at the game they're playing now, and changed the rules to ones like these.
I don't think that even Jane would argue that JtCS was fun, and it wasn't meant to be. It was meant to drive a behavior change both in Jane and the people that she "played" with, to help them address the reality of her brain-injured life.
Is GBL a transformative way to deepen instruction and build new habits for life-long learning? Or will it go the way of many past reforms, with many practitioners taking "old wine" and placing it in "new bottles"?
Many adults view gaming as a waste of time, when they could be achieving other goals. The polemic about gaming is driving these two very different attitudes towards gaming: those who are pro-gaming and those who are anti-gaming.
Did you notice that McGonigal's talk is titled, "The game that can give you 10 extra years of life"? It doesn't say, "The game that will give you 10 extra years of life." There's a big difference between "can" and "will."
Motivation can make all the difference in the lives of struggling students. A solution to help the next generations of scholars re-discover passion and connection to their work may be the education gaming system called Class XP.
For any of us who are experiencing the "paraphernalia with which to communicate" in the 21st century, the question "Is anybody really listening?" could expand to include, "Is anybody really understanding what they are listening to?"
What if your boss turned to you and said, let's turn all work into play. Now imagine that your career, your accomplishments, work patterns and place in a company, would all be viewed through such a model. That's exactly what PHD is doing.
The coming years will look like the late '90s TV "gold rush," when companies staked out channel space in the expanding multi-channel universe. This time, though, the prospectors will mine distinctive content that can woo audiences in the "over the top" TV market.