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Synonymous With Entertainment: Branded Content and Why it Works

Mia R. Benenate | Posted 10.24.2011 | Business
Read More: Tiesto, Television, Branded Entertainment, Proctor & Gamble, Term of Art, Soap Operas, Gas Station Tv, Advertising, The LeBrons, Resonance Interactive, Bmw, Documentary, Believe Entertainment Group, Commercialism, Media, Film, Levi Strauss, Business News
Mia R. Benenate

"Branding" entertainment allows a company to target its audience and give a specific message, often imbedded within the programming in original and interesting ways.

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America: Gassed to Death

John Feffer | Posted 05.25.2011 | Green
Read More: Energy, Gas Prices, Africom, Gas Station Tv, Niger Delta, Green News
John Feffer

In 2008, when oil prices spiked, Americans drove less, and that saved lives. When gas prices went up by a couple dollars per gallon, we saved more lives than perished in the September 11 attacks.

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