It seems to me that many artists don't tap the idea of crossover. They stay comfortably in their niche and play to their established fan base. But in today's world, reaching out to new audiences has never been easier.
The eclectic and communal nature of Gathering of the Vibes makes it a unique event and destination. The continuing communal aspect, set forth by the fans during the Grateful Dead's heyday, is equally as important as the music itself.
In 1996, Ken Hays formed Gathering of the Vibes, a place for Grateful Dead fans to come together, rock out to live music by bands in the Dead's jam band tradition, and keep the spirit of Jerry Garcia alive.