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Gatorade

Tag Heuer, Tiger Woods Sponsor, Pulls Ads

SPORTSbyBROOKS | Posted 12.09.2009 | Sports

Read More: Tiger Woods Advertising, Gillette, Tiger Woods Sponsors, Tag Heuer Tiger Woods, Tiger Woods, Gatorade, Tiger Woods Endorsements, Tiger Woods Gillette, Tiger Woods Gatorade, Tag Heuer, Sports News

Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

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Gatorade Drops Tiger Woods Drink

AP | Posted 12.09.2009 | Sports

Read More: Tiger Woods Advertising, Tiger Woods Sponsors, Tiger Focus, Tiger Woods Advertisers, Tiger Woods, Gatorade, Tiger Woods Gatorade Drink, Tiger Woods Endorsements, Tiger Woods Gatorade, Sports News

PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car acci...

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Is Tiger Woods at Risk of Losing His Endorsement Contracts?

Jeremiah Reynolds | Posted 12.06.2009 | Sports

Read More: Infidelity, Golf, Endorsements, Sports Sponsorship, Nike, Tiger Woods, Gatorade, Cheating, Scandal, Sports News
Jeremiah Reynolds

Tiger Woods earned an estimated $105 million from sponsorships last year. Could his future earnings from endorsements be at risk?

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Gatorade Could Be The Cure For Dying Frogs?

New Scientist | Posted 10.25.2009 | Green

Read More: Frog Disease, Gatorade Cure, Fungus, Gatorade, Frog Fungus, Animals, Frog-Killing-Fungus, Frogs, Frog, Electrolytes, Green News

The fungus now decimating frog populations around the world does its damage by impairing the animals' ability to absorb electrolytes through their ski...

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R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 08.04.2009 | Business

Read More: Retailers, Sports, Retail Industry, Marketing Trends, Sales, Retail Sales, Advertising, Investment, Gatorade, Marketing, Retail, Shoppers, Business, TV Advertising, Business News
Sarah O'Leary

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

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Study: This Post Will Make You Smarter

Rob Fishman | Posted 05.18.2009 | Media

Read More: Msnbc, David Foster Wallace, Cnn, Gatorade, Fox News, Twitter, Fox, Cancer, Study, Google, Media News
Rob Fishman

A friend has fallen victim to the dreaded and dubious studies that are widely disseminated by such organizations as CNN, MSNBC and Fox News.

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Q and A with Serena Williams -- Serena Meets Her Match

Erica Boeke | Posted 03.28.2009 | Entertainment

Read More: Gatorade, G2, Serena Williams, Gameface, Erica Boeke, GoGameFace.Com, Sports, Serena Williams Tennis, Serena Williams Sports, United Arab Emirates, Entertainment News
Erica Boeke

Williams: No seriously, I am terrible at basketball. Track is kind of a no-brainer, but yeah, anything other than tennis, I'm not good at it.

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Acrobatic Ball Girl: Great Catch (VIDEO)

Huffington Post | Posted 07.10.2008 | Home

Read More: Ball Girl Catch, Ball Girl Catch Video, Ball Girl, Video, Acrobatic Ball Girl, Ball Girl Great Catch, Gatorade, Viral Marketing, Great Catch, Amazing Ball Girl Catch, Ball Girl Video, Home News

While it may actually be viral marketing for Gatorade this now infamous "ball girl catch" video gained almost 800,000 hits on YouTube in less than tw...

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Eli Manning Shows Off Marketing Muscle In New Gatorade Ad

New York Post/YouTube | Holly M. Sanders | Posted 03.28.2008 | Business

Read More: Gatorade, Eli Manning, Eli Manning Gatorade, Advertising, Eli Manning Gatorade Ad, Business News

Madison Avenue is cashing in on New York Giants quarterback and Super Bowl MVP Eli Manning. Gatorade is airing a new spot highlighting how Manning he...

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Gatorade Inventor Dies At 80

AP | Ron Word | Posted 03.28.2008 | Business

Read More: Gatorade Founder Dead, Gatorade, University of Florida, Robert Cade, Business News

Dr. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tues...

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Woods To Unveil 'Gatorade Tiger' In 2008

AP | Doug Ferguson | Posted 03.28.2008 | Business

Read More: Gatorade Tiger, Gatorade, Tiger Woods, Business News

Tiger Woods will have his own brand of sports drink next year under an endorsement deal announced Tuesday with Gatorade that marks a couple of firsts ...

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