Last month, after a flurry of consumer complaints, PepsiCo Inc. removed brominated vegetable oil (BVO) from its Gatorade drinks. BVO, which is patente...
This week's Family Dinner Table Talk, from HuffPost and The Family Dinner book: Sarah Kavanagh, a Mississippi 15-year-old, was surprised by what sh...
BVO is much in the news of late. This is the ingredient a teenage girl noticed in her Gatorade, prompting her to find out what it was. Her investigation revealed potential health risks associated with BVO, and she started an online petition to get this ingredient out of her sports drink.
Whether it's the San Francisco 49ers or the Baltimore Ravens winning Superbowl XLVII, one thing's for sure -- the famous Gatorade shower of the winning coach is going to take a bit of planning, too.
NEW YORK (AP) — PepsiCo Inc. is removing a controversial ingredient from its Gatorade sports drink in response to customer complaints. ...
You see, I got hit. Hard. For the better part of the last week I was forced to remove myself from normal, daily life. I am one of those left flat out by this year's so-called "epidemic." I had a lot of time to think while I lay in a fetal position in my darkened bedroom.
I think the sleep revolution is one major endorsement away from exploding into popular culture. The foundation is in place. We just need one athlete to speak out about how he or she considers sleep to be a cornerstone for success.
Studies show that when you bring women into leadership positions, women make companies better. That's not just good for the bottom line, that's good for all of us.
Is it healthy to drink Gatorade and Powerade when you're working out? Celebrity fitness trainer and lifestyle expert Terri Walsh explained why she doe...
How can big corporate brands earn street cred or a cool factor to get the early adopters on board? Here are 10 key tips.
Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Sinc...
Many people who have a high fever can barely watch basketball, let alone play it at a championship level. So an ad that implies Michael Jordan's gulpi...
When middle school teacher and varsity football coach Aaron Segedi, 36, hatched the idea for Victory Day in 2009, he had no idea he would be speaking ...
* Q4 adj EPS $1.15 tops Wall St view of $1.13/share * Targets incremental savings of $1.5 bln over 3 years ...
After tasting water in these beautiful, more flavorful ways over a 72-hour period, your taste buds will react differently to a sip from a Coke can or even from a gulp of orange juice.
If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.
The New Jersey Devils, once at the bottom of professional sports in the fan engagement category, have become one of the leaders in a league that uses the digital space better than any other.
If you're playing in a Family & Friends league, you are required to pick yourself in the first round. Even if you're an offensive lineman. Go ahead, you're bigger than they are, so you get to make up your own rules during the draft. No one will object.
Dwyane Wade coached a match for Gatorade's REPLAY on Chicago's south side -- where Wade himself grew up. So here, my Q&A with Dwyane Wade.
If you've recently taken a trip down the beverage aisle in your supermarket, you may have noticed something funky going on with Gatorade. It's not onl...
DENVER — A Colorado man who replaced labels on dozens of Gatorade bottles with an image of Tiger Woods and his wife and the word "unfaithful" ha...
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
CHAMPAIGN, Ill. — Fans of natural foods have tried for years to push the ubiquitous sweetener high fructose corn syrup off Americans' dinner tab...
Had enough of talk of Tim Tebow's Super Bowl ad? Check out a preview of Gatorade's new Super Bowl ad airing tomorrow. WARNING: It's goose-bump inducing.
