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Gatorade

Teen Petitions Coca-Cola To Remove Questionable Ingredient

Posted 02.14.2013 | Healthy Living

Last month, after a flurry of consumer complaints, PepsiCo Inc. removed brominated vegetable oil (BVO) from its Gatorade drinks. BVO, which is patente...

How One Teenager Is Making A Difference

Posted 02.01.2013 | Parents

This week's Family Dinner Table Talk, from HuffPost and The Family Dinner book: Sarah Kavanagh, a Mississippi 15-year-old, was surprised by what sh...

BVO and the Right Dose of Worry

David Katz, M.D. | Posted 04.03.2013 | Healthy Living
David Katz, M.D.

BVO is much in the news of late. This is the ingredient a teenage girl noticed in her Gatorade, prompting her to find out what it was. Her investigation revealed potential health risks associated with BVO, and she started an online petition to get this ingredient out of her sports drink.

Strategy Wins Super Bowls -- Winning Gatorade Dunks Require That, Too

Stanley Hainsworth | Posted 03.31.2013 | Sports
Stanley Hainsworth

Whether it's the San Francisco 49ers or the Baltimore Ravens winning Superbowl XLVII, one thing's for sure -- the famous Gatorade shower of the winning coach is going to take a bit of planning, too.

Gatorade To Remove Controversial Ingredient

AP | CANDICE CHOI | Posted 03.27.2013 | Business

NEW YORK (AP) — PepsiCo Inc. is removing a controversial ingredient from its Gatorade sports drink in response to customer complaints. ...

25 Lessons I Learned From My Bout With The Flu

Joanne Tombrakos | Posted 03.16.2013 | Women
Joanne Tombrakos

You see, I got hit. Hard. For the better part of the last week I was forced to remove myself from normal, daily life. I am one of those left flat out by this year's so-called "epidemic." I had a lot of time to think while I lay in a fetal position in my darkened bedroom.

Is Sleep The New Gatorade?

Dr. Christopher Winter | Posted 12.15.2012 | Healthy Living
Dr. Christopher Winter

I think the sleep revolution is one major endorsement away from exploding into popular culture. The foundation is in place. We just need one athlete to speak out about how he or she considers sleep to be a cornerstone for success.

'C' Suites: We Need More Women!

Katie Groke Ellis | Posted 12.11.2012 | Women
Katie Groke Ellis

Studies show that when you bring women into leadership positions, women make companies better. That's not just good for the bottom line, that's good for all of us.

WATCH: The Truth About Sports Drinks, From Terri Walsh

Posted 10.10.2012 | MarloThomas

Is it healthy to drink Gatorade and Powerade when you're working out? Celebrity fitness trainer and lifestyle expert Terri Walsh explained why she doe...

Creative Spaces: 10 Brands With Street Cred

Rana Florida | Posted 09.23.2012 | Business
Rana Florida

How can big corporate brands earn street cred or a cool factor to get the early adopters on board? Here are 10 key tips.

Why This Ad Is Encouraging Women To Stick With Sports

Ad Week | Posted 06.29.2012 | Women

Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Sinc...

Michael Jordan Gatorade Ad Draws Harsh Criticism (VIDEO)

The Huffington Post | Ron Dicker | Posted 05.14.2012 | Business

Many people who have a high fever can barely watch basketball, let alone play it at a championship level. So an ad that implies Michael Jordan's gulpi...

2-Time Cancer Survivor Launches Nationwide Football Event For Kids With Special Needs

Trenton Patch | Posted 03.15.2012 | Impact

When middle school teacher and varsity football coach Aaron Segedi, 36, hatched the idea for Victory Day in 2009, he had no idea he would be speaking ...

Major Soft Drink Company To Cut Thousands Of Jobs

Reuters | Posted 04.10.2012 | Business

* Q4 adj EPS $1.15 tops Wall St view of $1.13/share * Targets incremental savings of $1.5 bln over 3 years ...

Taste Bud Reset: 3 Easy Ways To Kick A Sugary Drink Habit

Pooja R. Mottl | Posted 12.25.2011 | Healthy Living
Pooja R. Mottl

After tasting water in these beautiful, more flavorful ways over a 72-hour period, your taste buds will react differently to a sip from a Coke can or even from a gulp of orange juice.

Knowing When to Be Anti-Social

Sarah O'Leary | Posted 10.03.2011 | Business
Sarah O'Leary

If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.

New Jersey Devils and Their Fans Take a Bold Step Forward With "Mission Control"

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

The New Jersey Devils, once at the bottom of professional sports in the fan engagement category, have become one of the leaders in a league that uses the digital space better than any other.

10 Tips for NFL Players Who Play Fantasy Football

Scott Swanay | Posted 05.25.2011 | Comedy
Scott Swanay

If you're playing in a Family & Friends league, you are required to pick yourself in the first round. Even if you're an offensive lineman. Go ahead, you're bigger than they are, so you get to make up your own rules during the draft. No one will object.

Replayin' With D-Wade: We Talk High School Basketball, Football, Marching Band and Why LeBron Would Be a Better Prom Date Than Bosh (VIDEO)

Erica Boeke | Posted 05.25.2011 | Sports
Erica Boeke

Dwyane Wade coached a match for Gatorade's REPLAY on Chicago's south side -- where Wade himself grew up. So here, my Q&A with Dwyane Wade.

Gatorade's Rebranding: So Confusing It Requires A New Ad To Explain It

DailyFinance | AIMEE PICCHI | Posted 05.25.2011 | Business

If you've recently taken a trip down the beverage aisle in your supermarket, you may have noticed something funky going on with Gatorade. It's not onl...

Jason Kay Sentenced To Probation In Tiger Woods Gatorade Bottle Case

AP | Posted 05.25.2011 | Denver

DENVER — A Colorado man who replaced labels on dozens of Gatorade bottles with an image of Tiger Woods and his wife and the word "unfaithful" ha...

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

Corn Syrup Sales Sour As Americans Try To Eat Healthier

AP | DAVID MERCER | Posted 05.25.2011 | Home

CHAMPAIGN, Ill. — Fans of natural foods have tried for years to push the ubiquitous sweetener high fructose corn syrup off Americans' dinner tab...

Tiger Woods Gatorade Bottle Trial Could End Friday

AP | Posted 05.25.2011 | Denver

...

Sneak Preview: Gatorade Super Bowl Ad "Journey"

Erica Boeke | Posted 02.06.2010 | Sports
Erica Boeke

Had enough of talk of Tim Tebow's Super Bowl ad? Check out a preview of Gatorade's new Super Bowl ad airing tomorrow. WARNING: It's goose-bump inducing.