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Gay Friendly Brands

The Loyalty Economy

Paul Gorrell, Ph.D. | Posted 01.23.2014 | Gay Voices
Paul Gorrell, Ph.D.

For LGBT folks, a local protest like mine and global protests like those against Barilla and Russian vodka brands are not petty affairs. We want our dollars to go to companies that do good by us. For the LGBT community, the "loyalty economy" will always trump the "'thank you' economy."