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Gendered Advertising

Who Loses When Brands Market To Specific Genders? Turns Out, It's Everyone

The Huffington Post | Sara Roncero-Menendez | Posted 05.02.2014 | Women

What would we do if companies didn't furnish their products with the pink wrappers and floral details we need to know they are for women? Save a lot o...

Something Stinks. And It's Not Your Body.

Erin Scot | Posted 03.25.2014 | Women
Erin Scot

I don't know about you, but I'm not afraid of my vagina (or vulva, which is the external genitalia that I assume this body wash is actually meant to cleanse). It's a body part, just like an elbow or a nose. But somewhere along the line, someone decided that women ought to be ashamed of it.

An Open Letter to Target: Where Are the Cool Tees for Women?

Leah LaRocco | Posted 02.22.2014 | Women
Leah LaRocco

I think you're great, Target. Your greeting card and nail polish selections rock. But let's talk about clothing, specifically graphic tees, because last night you let me down, Target.

#NotBuyingIt

Leslie Goldman | Posted 05.18.2013 | Women
Leslie Goldman

A company called Eurostar has come ot with something called the ePad Femme, a ladies-only eReader that comes pre-loaded with everything a gal could need: apps for cooking, yoga, grocery shopping and weight loss.