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Gendered Marketing

LOOK: Space Camp T-Shirts Tell Boys to 'Achieve' and Girls to 'Dream'

Cristen Conger | Posted 04.18.2013 | Women
Read More: Gendered Marketing, Girls, Math, Space Camp, Science, Girls Stem, Girls in Science, STEM Education, Gender, Women News
Cristen Conger

The T-shirts start of well enough, encouraging both boys and girls to "explore" and "discover." But only the boys are prodded to go ahead and achieve, while young women can keep on dreaming. Sigh.

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Designing Your Product for Men or How to Kill Your Company

Camilo Acosta | Posted 04.07.2013 | Business
Read More: Women Consumer Power, Gendered Marketing, Women Purchasing Decisions, Advertising to Women, Women Nations Wealth, Women Consumer Purchase, Women:Consumer Spending, Paybygroup, Marketing to Women, Marketing Towards Women, Business News
Camilo Acosta

Female stereotypes don't work. To appeal to women, you need to test, do customer development, and learn what works for the female audience in your market.

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Ten Reasons I Will Not Be Buying A Pink Fishing Rod

Lori Day | Posted 06.17.2012 | Women
Read More: Pink, Fishing, Susan G. Komen for the Cure, Comedy News, Gender, Gendered Marketing, How Not to Market to Women, Marketing to Women, Pink Marketing, Women News
Lori Day

The flashing lights in the pink reel do not attract fish. They might or might not attract men, but that is not why I fish.

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Know Women, Know the Sustainably-Minded Consumer: Part I

Andrea Learned | Posted 05.25.2011 | Green
Read More: Gendered Marketing, Sustainable Marketing, Green Consumers, Unconsumerism, Green Consumerism, Green-Consumerism, Green Mom, Consumer Behavior, Marketing to Womem, Green Living, Green Moms, Green Marketing, Gendered Consumer Behavior, Marketing to Moms, Sustainable Consumer, Green News
Andrea Learned

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.

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