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Gendered Marketing

Who Loses When Brands Market To Specific Genders? Turns Out, It's Everyone

The Huffington Post | Sara Roncero-Menendez | Posted 05.02.2014 | Women

What would we do if companies didn't furnish their products with the pink wrappers and floral details we need to know they are for women? Save a lot o...

LOOK: Space Camp T-Shirts Tell Boys to 'Achieve' and Girls to 'Dream'

Cristen Conger | Posted 06.16.2013 | Women
Cristen Conger

The T-shirts start of well enough, encouraging both boys and girls to "explore" and "discover." But only the boys are prodded to go ahead and achieve, while young women can keep on dreaming. Sigh.

Designing Your Product for Men or How to Kill Your Company

Camilo Acosta | Posted 04.07.2013 | Business
Camilo Acosta

Female stereotypes don't work. To appeal to women, you need to test, do customer development, and learn what works for the female audience in your market.

Ten Reasons I Will Not Be Buying A Pink Fishing Rod

Lori Day | Posted 06.17.2012 | Women
Lori Day

The flashing lights in the pink reel do not attract fish. They might or might not attract men, but that is not why I fish.

Know Women, Know the Sustainably-Minded Consumer: Part I

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.