If you were born between 1954 and 1965, you're not a Boomer. You're a Gen Joneser. You might be part of an engaged minority that's aware of (and very beholden to) this generational distinction. But more likely than not you're a Gen Joneser and don't know it. And that's partly because the very term Generation Jones didn't exist until relatively recently, when social commentator/historian Jonathan Pontell put it on the map.