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Generation Z

Brand Strategy for a New Generation

Amanda Slavin | Posted 11.26.2014 | Business
Amanda Slavin

Figuring out a brand strategy for the new generation begins with understanding who the new generation is.

This 12-Year-Old CEO Runs A $150,000 Business

| Larry Kim | Posted 10.01.2014 | Small Business

In the past three years, while his classmates were doing homework and playing sports, Moziah Bridges built himself a $150,000 business. That's righ...

The Next Great Generation: Gen Z

Sherry Chris | Posted 11.24.2014 | HuffPost Home
Sherry Chris

Home is a place of safety, togetherness and stability for people, and teens are no exception. Better Homes and Gardens Real Estate surveyed Gen Z teens at a time when home is the center of their lives and a refuge from the pressures of being a teenager in today's world.

Contrasting Generation Y and Z

Tim Elmore | Posted 10.15.2014 | Parents
Tim Elmore

While Generation Y grew up with computers, Generation Z grew up with touch-screens. Their phones have always been "smart." Bill Clinton is a president from history, and Madonna is an aged veteran... like Elton John or Michael Jackson. They never knew her when she was "like a virgin." We live in a new day.

Here's Everything You Should Know About Generation Z

Business Insider | Hayley Peterson | Posted 06.26.2014 | World

Move over, millennials. Marketers are beginning to target a new crop of young people who are rapidly growing in number and influence: Generation Z....

Gen Z: How We Can Help Them Change the World

Jon Sundt | Posted 08.25.2014 | Impact
Jon Sundt

I've heard my peers refer to this upcoming generation as lazy, unsocial and completely dependent on technology; they have no drive, they have no grit. I don't buy it.

The Rise of the "Sharing" Economy

John Burbank | Posted 08.05.2014 | Business
John Burbank

Share communities, in which people around the world offer for rent things they own, are becoming a bona fide economic phenomenon. Companies should be embracing this.

Mind Your Mobile Manners: Your Kids Are Watching

Jeana Lee Tahnk | Posted 05.13.2014 | Parents
Jeana Lee Tahnk

Mobile manners are passed down and although they should be dictated by common sense, daily instances of egregious tech etiquette seem to indicate otherwise. Here are a few suggestions on how to set the right example.

Making History for Generation Z

Alison Martin | Posted 03.27.2014 | Impact
Alison Martin

This generation will largely be responsible for confronting the aftermath of the financial crisis, high youth unemployment, the effects of climate change, energy sustainability and security issues, along with a potential demographic time bomb.

Why Are We Blaming Social Media Apps for Rebecca Sedwick's Suicide?

Rebecca Levey | Posted 11.18.2013 | Parents
Rebecca Levey

The media's focus on social media apps in this case detracts from the bigger conversation about kids' behavior online, and what we as parents must teach our kids about life on and offline.

Generation Z Delivers For Women's Health

Joy Marini, MS, PA-C | Posted 07.28.2013 | Impact
Joy Marini, MS, PA-C

When the first wave of Millennials became teens, volunteerism and community service surged. These are the stories of three young leaders working for a future in which women and girls get the health care and social support they need to survive and thrive.

How to Play Together in the Multi-Generational Sandbox at Work

Caroline Dowd-Higgins | Posted 06.01.2013 | Business
Caroline Dowd-Higgins

Millennials are asking for balance and flexibility during the job interview. Baby Boomers are vexed by Generation Y and their tether to technology. Generation X is eager for feedback about their work and also quick to provide criticism of others.

The Ethical Practice of Torch-Passing

William S. Becker | Posted 09.23.2012 | Fifty
William S. Becker

As the leading edge of the baby-boom generation reaches the traditional torch-passing age, the tradition is obsolete. The mores, norms, and behaviors of past generations have left the torch in far too poor a condition to pass in good conscience.

5 Reasons It's Awesome To Be A Millennial

By Britni Berg Britni is a senior at Glenbrook North High School. She’s a student reporter for The Mash, a weekly teen publication distributed to...

Have We Added Another Lost Generation?

Marc Joseph | Posted 06.11.2012 | Impact
Marc Joseph

This generation would rather text than talk. America needs to send all of these kids to camp this summer before this generation loses the values that have driven our country since the beginning.

Why 'Generation Z' Teens Are Being Stereotyped As 'Lazy'

Gavin is a junior at Loyola Academy and a reporter for The Mash, a weekly teen publication distributed to Chicagoland high schools. You may recog...

How the Rebellious Youth and the Job World Work Together

Bridget Nielsen | Posted 11.17.2011 | Healthy Living
Bridget Nielsen

Our generation is doing more to change the world and reshape the future than any one before us, and it is time we start acting like it when we job hunt or go to work each day.

Kids These Days: Growing Up Too Fast or Not At All?

Mark Morford | Posted 11.17.2011 | Healthy Living
Mark Morford

Are we eternally adolescent or prematurely old? Reluctant to grow the hell up, or taking on way too much, far too quickly? Can it be both? I think it might be both.

13 Going On, Well, 14: A Snapshot of the American Teenager

Molly Baker | Posted 11.17.2011 | Healthy Living
Molly Baker

The American teenager has been a driving force in our culture, media, and economy ever since. My boy is now one of about 30.5 million teenagers populating our middle schools and high schools. I