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Gary Vaynerchuk's New Book Is A Knockout For Social Media Managers

Melanie Deziel | Posted 01.25.2014 | Media
Melanie Deziel

Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."