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Tiger's Unplayable Lie

Mike Bonifer | Posted 12.16.2009 | Business

Read More: Crisis Management, Scripted Narrative, Story, Mike Bonifer, Nau, Gamechangers, Bill Johnson, Branding, Business, Buick, Accenture, Distributed Narrative, Nike, Tiger Woods, Gillette, Golf, Channels, Dimension, Vitalhemptations, Business News
Mike Bonifer

Tiger can redeem himself for his audience, but he's got to want to be an authentic hero, not one playing a role. Here are five moves he (or any other burning brand) can make in that direction.

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Just Listen: Tiger's PR Mistakes

Mark Goulston, M.D. | Posted 12.16.2009 | Media

Read More: Infidelity, Mark Goulston, Tiger Woods, Public Relations, Gillette, Accenture, Pepsi, Media News
Mark Goulston, M.D.

Tiger's underlying error is his delusion that he has a private life. He doesn't. Nor does anyone else who lives in the limelight and receives $100 million a year to do it.

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Tiger Woods' Gillette Fallout: Sponsor To Limit Woods' Role In Marketing

AP | EMILY FREDRIX | Posted 12.12.2009 | Sports

Read More: Tiger Woods Advertising, Tiger Woods Sponsors, Tiger Woods Gillette, Gillette Tiger Woods, Tiger Woods Advertisers, Tiger Woods, Tiger Woods Endorsements, Gillette, Sports News

One of Tiger Woods' major sponsors won't feature the world's most valuable athlete in its marketing while he takes time off to repair his personal lif...

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Tag Heuer, Tiger Woods Sponsor, Pulls Ads

SPORTSbyBROOKS | Posted 12.09.2009 | Sports

Read More: Tiger Woods Advertising, Gillette, Tiger Woods Sponsors, Tag Heuer Tiger Woods, Tiger Woods, Gatorade, Tiger Woods Endorsements, Tiger Woods Gillette, Tiger Woods Gatorade, Tag Heuer, Sports News

Chris Thomson of Perth, Australia's WA TODAY has the latest sponsor of Tiger Woods, watch maker Tag Heuer, scaling back its relationship with the golf...

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Barack Obama and Muhammad Ali: Ironies of War and Peace

Brent Green | Posted 12.08.2009 | Sports

Read More: Cassius Clay, Muhammad Ali, USA Today, Sports Illustrated, Eldridge Cleaver, Malcolm X, Cbs, Black Muslim, Ibm, Barack Obama, Gillette, Olympic, Sports News
Brent Green

Coined the "black Fidel Castro of boxing", it is with great irony that Muhammad Ali became a favored celebrity pitchman for his embodiment of courage, character and charisma.

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Thierry Henry Gillette Ad: Handball Removed From French Version

Posted 12.02.2009 | Sports

Read More: Gillette, Thierry Henry Gillette Ad, Gillette Handball, Thierry Henry Gillette, Roger Federer, Thierry Henry Handball, Thierry Henry, Sports News

Well this is interesting. During the opening few seconds of Gillette's "Gillette Champions" ad site, Tiger Woods, Roger Federer and Thierry Henry are ...

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'Curse of the Gillette Three': Tiger Woods, Thierry Henry, Roger Federer Stumble

Times Online | Giles Smith, Sport on Television | Posted 12.01.2009 | Sports

Read More: Gillette Three, Curse of the Gillette Three, Tiger Woods, Curse of the Gillette 3, Roger Federer, Thierry Henry Handball, Tiger Woods Car Accident, Gillette, Thierry Henry, Gillette 3, Gillette Curse, Sports News

Beware the curse of Gillette, ye gods of sport. First Thierry Henry plays pat-a-cake in a World Cup play-off and unleashes a globe-girdling "cheat" st...

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Gillette: Genital Shaving Video

The Huffington Post | Ryan McCarthy | Posted 06.28.2009 | Business

Read More: Gillette How to Shave Your Groin, Body Shaving, New Media Advertising, Groin Shaving, New Media, Genital Shaving, Gillette, Business News

In its latest ad campaign, Gillette's reaching out to a new market: aspiring body shavers. AdAge passes along Gillette's "How To Shave Your Groin" You...

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